u/Unique_Guava_Xay

If you are a gaming brand, tech startup, or founder looking to scale in the Indian market, listen closely. This is a cautionary tale about what happens when an enterprise-level, publicly listed gaming platform—specifically ONMO+ (OnMobile Global Limited)—hands its multi-platform marketing mandate over to an unequipped, amateur home-run setup.
As a digital marketing specialist with over 5 years of experience managing heavy performance ad budgets, I stepped into this mess to clean it up. What I witnessed behind closed doors at Mirraya Creatives, run by Director Balaji Sundar and Dimple, is a masterclass in how not to run an agency.
The Anatomy of an Agency Disaster
When a major brand launches five games in a single day, you expect a robust, multi-channel campaign covering YouTube, Meta, LinkedIn, X, and Discord. Instead, here is what actually went down:
• Zero Execution on Launch Day: Despite having the keys to all major social channels, Mirraya Creatives posted absolute zero content—no stories, no reels, no campaigns. Across a whole month, their multi-platform activity was practically dead.
• Black-Hat Meta Compliance Risks: Instead of crafting bespoke copy, they relied entirely on raw, unedited AI-generated captions. In the tech and SEO world, lazy AI texting gets flagged, throttled, and shadowbanned by Meta’s algorithms instantly. Meanwhile, they actively blocked a custom-curated Independence Day concept I built.
• Inexperienced Oversight: They put interns with zero marketing experience or brand identity understanding in charge of a massive cloud gaming platform competing against industry giants like Jio and Nvidia.
The Toxic Workplace & Unprofessional Behavior
What made this situation entirely untenable wasn't just the professional incompetence—it was the toxic environment behind the scenes.
After being called down to their location, I was subjected to deeply unprofessional, hostile behavior. The management crossed every professional boundary: I was screamed at crazily and faced outright verbal abuse and intimidation simply for trying to bring strategic structure, workflow automation, and proper execution to a sinking ship.
When the client naturally saw right through the lack of strategy, insulted them, and stopped payments, the agency completely panicked. They refused to clear basic pro-rated wages for the days worked (stiffing me over a meager ₹2,500), and when I called out their platform risks and demanded my dues, Balaji blocked me outright. I replied right back to my official offer letter thread with: "Hey Mr Unprofessional, am waiting for my payment of earned wages."
The Takeaway for Brands

1. Always vet your agency's infrastructure: Operating out of a home with zero social listening tools or enterprise software while managing a publicly listed gaming giant is setting yourself up for failure.
2. Protect your brand assets: Lazy execution and black-hat AI formatting will destroy your organic reach on Meta faster than anything else.
   If you cross paths with Mirraya Creatives, Balaji Sundar, or Dimple—take it from someone who lived it. Run the other way.

Gather around, because this is the messiest agency horror story you'll read today.
Meet **Mirraya Creatives**—an agency run out of a house by Director **Balaji Sundar** and his wife, **Dimple**.
They were desperately begging people to get me on board because ONMO+ (a major publicly listed gaming brand competing with Jio and Nvidia) is their very first agency client, and the client had been totally unimpressed by their amateur services for weeks. They brought me in to play savior.
Here is how that circus went down in just 2.5 days:
• **Zero Execution on Launch Day:** ONMO ( On Mobile Global Limited) launched five games today. Mirraya didn't post a single story, Reel, or campaign anywhere. In fact, for a multi-platform mandate spanning YouTube, Meta, LinkedIn, X, and Discord, they had literally posted nothing for an entire month.
• **Pure Amateur Hour:** They are putting raw, unedited AI-generated captions straight onto brand posts (complete black-hat territory that gets accounts flagged by Meta) and put inexperienced interns in charge of an enterprise gaming client. Meanwhile, they actively blocked a custom Independence Day campaign concept I built. Also the called me to their house for a meeting but instead I was met with arguments, harassment and a drug addict intern whom abused me on company WhatsApp group at 5am when he was high. Lol
• **The Exit & Petty Drama:** The client saw right through the incompetence, insulted them, and stopped payments. When I called out their platform risks, demanded my pro-rated dues for Monday, Tuesday, and today's half-day (a whopping ₹2,500), Balaji blocked me after taking a performance marketing media plan worth 1cr.
I replied right back to my official offer letter thread with: "Hey Mr Unprofessional, am waiting for my payment of earned wages."
If you or anyone you know is ever thinking of working with Mirraya Creatives or Balaji and Dimple—run. They wanted to play games, so now they get to deal with the fallout.