How to upskill as a Growth Marketer? (Need a reality check on my 2-month plan)
I started as a freelance content writer in 2021 and landed a dream client in 2023. Over my first two years, I transitioned into a Content Marketer, and a year ago, they brought me on full-time as a Growth Marketer.
Since then, I’ve worn a lot of hats: managing paid ads (LinkedIn, Google), CRM (HubSpot), GTM, GA4, and social media, before recently pivoting back to my core strengths in content marketing, organic search, SEO, and AEO. Because my focus has been so scattered, I haven't specialized in one specific direction and feel like I'm falling behind in deep, functional expertise.
My current company is a B2B enterprise SaaS that still operates in "startup mode" despite being 13+ years old. I've had some solid wins here:
* Using fundamental on-page SEO, content quality benchmarking, and AI-led content workflows, I grew our monthly traffic from 1.5k to 4k.
* I tied 65+ leads to our organic channels in a single year (up from almost nothing the previous year).
However, because I don't manage a massive-traffic brand, I haven't pushed myself to learn advanced technical SEO. I have basic on-page knowledge but lack expertise in modern search nuances like entity/vector search, complex site architecture, and the evolving AI search landscape. Similarly, my data and tracking skills are basic—I use GA4, GSC, and GTM just enough to get by.
Even though my current workplace is providing more resources now, I don't feel like the expert I need to be for my next career leap, and I'm ready to experience something new and exciting.
My goal is to transition into a high-velocity startup environment where I can rapidly gain experience as a Marketing Manager, Growth Marketer, or SEO Specialist. To get there, I’ve mapped out an upskilling plan for the next two months.
I would like to share the link to the spreadsheet in the comments if you could spare a moment.
Do you think this is the right approach? Is there anything you would add, or can you give me a harsh reality check?