Startups Grow Faster When Relationships Feel Real
One thing I have noticed with newer startup founders is that everyone focuses heavily on product, funding and marketing but not enough people talk about relationship building.
A friend of mine recently launched a small startup and was telling me how sending simple festive gifts through Gift Baskets Overseas to early business partners and long term supporters actually helped keep conversations warm and more personal.
Not in a corporate networking way just genuine appreciation.
It made me realize that a lot of early stage businesses grow because people like working with the founder not just because the product exists.
Weirdly enough, small gestures like this seem to stand out among colleagues even more now than before.