u/_NinjaNinjaNinja

Most PPC accounts have at least one situation where spend looks acceptable at first, then later the numbers show it was not.

A campaign kept getting budget even though it had weak returns. The issue was not obvious in weekly checks because results were spread across many ad groups and nothing looked extreme on its own. After a deeper review much later, it was clear that a large part of spend went to searches that rarely led to sales. What mistake like this have you made where you only saw the impact long after it started?

There are campaigns that got a lot of likes and comments but didn't seem to help the business much. I've also seen campaigns that looked pretty average but brought in new customers.

How do you judge success? Do you focus on sales, leads, repeat customers, or something else?

Some days it feels like the platform keeps adding more ways to make money, so there are more chances than before. Other times it feels like the rules keep changing and the payouts move around, so it's harder to plan.

Has your own income gone up, down, or stayed about the same over the past year? And do you think that's mostly because of the platform, or because of changes in how you post? Just want to see how everyone's experience compares.

For many of us, it started with something simple like a classic like Chess, Monopoly, or Scrabble, played at home with family or friends. It’s interesting how that first game can shape how you see board games later on. What was your very first board game, and do you still play it today

I was looking through my collection and wondered what I would actually hold onto if I had to cut it down to 5 titles. Not five favorites in a list-of-all-time sense, but five I would want available to watch any time. It turned out to be harder than I expected. Some movies I love but rarely rewatch. Others are not my top picks on paper.

So I want to hear yours. What makes the cut?

If you wiped your account and started over today, with everything you know now, what would you do differently? Focus on a different content type, a different posting schedule, or maybe a whole different way to make money? Would love to hear what you'd change.

In my opinion, it's the idea that you have to post on every platform at once to stay relevant. Some teams spread themselves thin trying to keep up with 5 channels when 2 would have done more for them. The "be everywhere" rule feels like it came from a time when there was less competition for attention.

What are some standard tips you've stopped following, and did anything bad actually happen when you dropped it?