How do you survive when the market is controlled by giants?
I'm 24 and just started my wholesale business ( Surgical and hospital supplies ). The problem isn't the work, it's the market. Most competitors here have been around for 30–40 years. They have deep pockets, long-term relationships, and can cut prices to levels where a newcomer simply can't survive.
It feels like every move I make is something they can outspend or undercut. With limited capital, I don't have the luxury of surviving months or years of losses.
For those who have actually built a business in a market dominated by established players, what worked? How do you compete without getting dragged into a price war you can't afford? What would you do differently if you had to start from scratch today?
I'd really appreciate advice from people who've been through this.