Help! Assessing demand following Instagram ad experiment
Hi everyone,
I’ll be posting this appeal for help on a few different relevant subreddits, if that’s okay. I would like help interpreting product demand following an Insta ad campaign.
I’m a UK based prospective seller, completely new to the world of entrepreneurship/ product or brand building. I have this idea for a women’s wearable related to the wellness industry, and over the last few weeks I’ve been painstakingly using Chat GPT to mock up some images of the product for marketing purposes, both product images and the product being worn.
To actually build this would cost thousands of £££ which I’m reluctant to invest without validation, so I researched Reddit, and came up with a plan to build an Instagram and Shopify page, and take deposits to test demand. The real product will cost ~£40, so I collected refundable £10 deposits, and said this would entitle the buyer to a discount of 50% off the product when it launches, hopefully by end of 2026. I also posted 4 pictures to my product Insta page.
I ran this experiment for two weeks, with a Meta ad budget of £25 per day, spending just over £300. Please see the results below. I’d like to get people’s thoughts on whether this was a successful campaign or not, and an honest opinion on whether this signals enough demand to move forward to production.
Deposits collected: £80 (8 purchases)
Instagram account stats:
- Views on the ad: 12.3k
- Interactions: 34
- Followers: 12
- Views on profile posts: avg. ~22 per post
Meta pixel (Shopify store) stats:
- Page view (measures any clicks on the Shopify store): 864
- View content: 137
- Add to cart : 21
- Purchase: 12
- Initiate check out: 10
- ^not sure why purchase/ checkout is higher than the true purchases number
I’m torn.
On the one hand, I’ve posted a few AI photos and there are people willing to give me £10 for something that doesn’t exist and looks fairly sketchy, with no Insta followers or influencer ads etc.. This clearly shows demand!
On the other hand, I’ve spent over £300 on ads, and I’ve only got £80 to show for it. Is this enough validation to risk large investment?
I’d really appreciate your thoughts. Thanks in advance!