Most music marketing tactics talked about here are inferior/cope in my opinion
I don’t mean for this post to come off as rude or anything but while Meta Ads, playlisting etc. have their place in music marketing to some degree, the backbone of your marketing should really be organic content in like 90% of cases.
Meta Ads and playlisting are not gonna grow you a fanbase like organic content, TikTok fan accounts, social media campaigns etc. are. Look at the underground rap scene for example. I find it so interesting how nobody here pays attention to a genre where people blow up off a couple TikTok posts and can then drop music and have thousands of people tuning in for every song without having to do any promo, because they are cult-like fans of the artists in question.
Idk like I see Bleood selling out 1,000+ person venues with 300k monthly listeners and I’m like… could someone who grew to 300k off meta ads and playlisting come close to that? No.
Always open to having my view changed