Agency owners: would you still sell brand strategy if you were starting from zero today?

I’d really appreciate advice from agency owners who’ve worked with hotels, hospitality, or lifestyle brands.

I’m building a luxury hospitality branding agency, and before I start doing outreach at scale, I want to sanity-check my offer.

I haven’t done a lot of outreach yet. That’s intentional.

The reason is that I’m worried I might spend months selling the wrong thing.

Right now, my offer revolves around brand strategy, positioning, and helping hospitality brands build a more distinctive brand.

But the more I think about it, the more I wonder whether this is simply too abstract for a hotel owner or general manager.

If I tell a hotel:

“Your digital presence doesn’t reflect the quality of your physical experience.”

…it’s a fair observation, but I’m not convinced it’s compelling enough to make someone book a meeting.

So my question is:

Should a new agency even lead with brand strategy?

Or should the first offer solve a much more immediate business problem, with branding becoming part of the process afterward?

If you’ve built an agency in hospitality or lifestyle:

\\\* What was your first offer?
\\\* What actually got you your first few clients?
\\\* Looking back, would you still start by selling branding?
\\\* Or would you package something much more specific and outcome-driven?

I’m not looking for motivational advice or “just do more outreach.”

I’m trying to avoid spending months selling an offer that experienced agency owners already know is difficult to sell.

I’d really appreciate honest opinions from people who’ve been through this.

reddit.com
u/ataraxia112 — 1 day ago
▲ 1 r/hotels

Agency owners: would you still sell brand strategy if you were starting from zero today?

I’d really appreciate advice from agency owners who’ve worked with hotels, hospitality, or lifestyle brands.

I’m building a luxury hospitality branding agency, and before I start doing outreach at scale, I want to sanity-check my offer.

I haven’t done a lot of outreach yet. That’s intentional.

The reason is that I’m worried I might spend months selling the wrong thing.

Right now, my offer revolves around brand strategy, positioning, and helping hospitality brands build a more distinctive brand.

But the more I think about it, the more I wonder whether this is simply too abstract for a hotel owner or general manager.

If I tell a hotel:

“Your digital presence doesn’t reflect the quality of your physical experience.”

…it’s a fair observation, but I’m not convinced it’s compelling enough to make someone book a meeting.

So my question is:

Should a new agency even lead with brand strategy?

Or should the first offer solve a much more immediate business problem, with branding becoming part of the process afterward?

If you’ve built an agency in hospitality or lifestyle:

\* What was your first offer?
\* What actually got you your first few clients?
\* Looking back, would you still start by selling branding?
\* Or would you package something much more specific and outcome-driven?

I’m not looking for motivational advice or “just do more outreach.”

I’m trying to avoid spending months selling an offer that experienced agency owners already know is difficult to sell.

I’d really appreciate honest opinions from people who’ve been through this.

reddit.com
u/ataraxia112 — 1 day ago

Agency owners: would you still sell brand strategy if you were starting from zero today?

I’d really appreciate advice from agency owners who’ve worked with hotels, hospitality, or lifestyle brands.

I’m building a luxury hospitality branding agency, and before I start doing outreach at scale, I want to sanity-check my offer.

I haven’t done a lot of outreach yet. That’s intentional.

The reason is that I’m worried I might spend months selling the wrong thing.

Right now, my offer revolves around brand strategy, positioning, and helping hospitality brands build a more distinctive brand.

But the more I think about it, the more I wonder whether this is simply too abstract for a hotel owner or general manager.

If I tell a hotel:

“Your digital presence doesn’t reflect the quality of your physical experience.”

…it’s a fair observation, but I’m not convinced it’s compelling enough to make someone book a meeting.

So my question is:

Should a new agency even lead with brand strategy?

Or should the first offer solve a much more immediate business problem, with branding becoming part of the process afterward?

If you’ve built an agency in hospitality or lifestyle:

\* What was your first offer?
\* What actually got you your first few clients?
\* Looking back, would you still start by selling branding?
\* Or would you package something much more specific and outcome-driven?

I’m not looking for motivational advice or “just do more outreach.”

I’m trying to avoid spending months selling an offer that experienced agency owners already know is difficult to sell.

I’d really appreciate honest opinions from people who’ve been through this.

reddit.com
u/ataraxia112 — 1 day ago

Agency owners: would you still sell brand strategy if you were starting from zero today?

I’d really appreciate advice from agency owners who’ve worked with hotels, hospitality, or lifestyle brands.

I’m building a luxury hospitality branding agency, and before I start doing outreach at scale, I want to sanity-check my offer.

I haven’t done a lot of outreach yet. That’s intentional.

The reason is that I’m worried I might spend months selling the wrong thing.

Right now, my offer revolves around brand strategy, positioning, and helping hospitality brands build a more distinctive brand.

But the more I think about it, the more I wonder whether this is simply too abstract for a hotel owner or general manager.

If I tell a hotel:

“Your digital presence doesn’t reflect the quality of your physical experience.”

…it’s a fair observation, but I’m not convinced it’s compelling enough to make someone book a meeting.

So my question is:

Should a new agency even lead with brand strategy?

Or should the first offer solve a much more immediate business problem, with branding becoming part of the process afterward?

If you’ve built an agency in hospitality or lifestyle:

\* What was your first offer?
\* What actually got you your first few clients?
\* Looking back, would you still start by selling branding?
\* Or would you package something much more specific and outcome-driven?

I’m not looking for motivational advice or “just do more outreach.”

I’m trying to avoid spending months selling an offer that experienced agency owners already know is difficult to sell.

I’d really appreciate honest opinions from people who’ve been through this.

reddit.com
u/ataraxia112 — 1 day ago

How to bypass google my business video verification?

Hello everyone, I have an online marketing agency. My work is legit, I can provide invoices to clients..etc but I don’t have a physical office.. Few days ago I created a GMB account, and I chose the third option which is “service business”: your business makes visits to customers. Everything was fine, I filled in almost all necessary information: business name, category, working hours, business description, services, social media accounts links, phone number… then it wss verified, I knew it because I could see the blue tick.

After one hour of the creation, I searched on google by typing my business name and I couldn’t find it on google search, that’s why I tried to add address in location.. I think that’s where I screwed up everything.

Because the moment I entered the adress, the blue tick turned into a red mark. And whenever I tried to make an edit, they say, you edit can’t be visible to public until you verify your establishment, and prove you’re the owner and something like that.. I even shared with someone my GMB account like, becsuse that’s the only way someone can see it, he even left a review.. but the problem is that peoole can only see the rating, not reading the review, and I cannot respond to the review until I verify..

I deleted the account permanently, and I’m planning to create a new one. What should I do to bypass the video
Verification. Simple by not adding the address? If yes, how many days google needs to make your business visible if someone search for it by name ? Any tips or advice or any tricks I should know before creating the new one ?

reddit.com
u/ataraxia112 — 23 days ago

Organic reach on LinkedIn is down by 70 to 80%

What happened to LinkedIn reach lately? Everyone is complaining about this issue.. Posts that used in the past to get thousands or impressions, now is barely viewed.. Even those who have over 50.000 followers are suffering from the same problem. Any tips to solve that? have you tried any tricks to get more impression on your post?

reddit.com
u/ataraxia112 — 27 days ago

1 year building my agency. 0 clients. What am I doing wrong?

1 year building my agency. 0 clients. What am I doing wrong?

I honestly need advice from people who already built agencies or service businesses.

I started a luxury hospitality branding/marketing online agency in Morocco more than a year ago. The focus is mainly hotels, hospitality and lifestyle brands.

The problem is:
after more than 1 year… I still have 0 clients.

And before anyone says “maybe your work is bad”, I genuinely don’t think that’s the main issue.

I spent months learning:
\-branding
\-positioning
\-luxury hospitality marketing
\-perception psychology
\-outreach
\-strategy

I built presentations, strategy systems, pitch decks, outreach documents, branding frameworks, even a full methodology inspired by senior brand strategy approaches.

Whenever I talk with hotel managers or brand managers, they usually react positively. Some even agree to meetings. But then:

\-they disappear
\-delay things
\-say they’ll come back
\-or nothing happens

And I’m starting to wonder if my problem is:

\-not enough outreach
\-weak offer
\-targeting wrong clients
\-no authority/social proof yet
\-trying to sell strategy too early
\-luxury hospitality being too hard as a starting niche
\-or simply overthinking everything instead of selling

Lately I’ve also noticed many hospitality agencies growing through LinkedIn content and industry insights instead of cold outreach alone.

So now I’m trying to understand:
If you were starting again from zero in my position, what would you focus on first?

I genuinely want honest advice from people who already went through this stage.

reddit.com
u/ataraxia112 — 1 month ago