Agency owners: would you still sell brand strategy if you were starting from zero today?
I’d really appreciate advice from agency owners who’ve worked with hotels, hospitality, or lifestyle brands.
I’m building a luxury hospitality branding agency, and before I start doing outreach at scale, I want to sanity-check my offer.
I haven’t done a lot of outreach yet. That’s intentional.
The reason is that I’m worried I might spend months selling the wrong thing.
Right now, my offer revolves around brand strategy, positioning, and helping hospitality brands build a more distinctive brand.
But the more I think about it, the more I wonder whether this is simply too abstract for a hotel owner or general manager.
If I tell a hotel:
“Your digital presence doesn’t reflect the quality of your physical experience.”
…it’s a fair observation, but I’m not convinced it’s compelling enough to make someone book a meeting.
So my question is:
Should a new agency even lead with brand strategy?
Or should the first offer solve a much more immediate business problem, with branding becoming part of the process afterward?
If you’ve built an agency in hospitality or lifestyle:
\\\* What was your first offer?
\\\* What actually got you your first few clients?
\\\* Looking back, would you still start by selling branding?
\\\* Or would you package something much more specific and outcome-driven?
I’m not looking for motivational advice or “just do more outreach.”
I’m trying to avoid spending months selling an offer that experienced agency owners already know is difficult to sell.
I’d really appreciate honest opinions from people who’ve been through this.