
Stuck at 1,700 wishlists before Next Fest. Is a $1,500 TikTok sponsor worth it?
Hi everyone,
We're currently preparing our co-op game CREWED for the upcoming Steam Next Fest. Right now we're sitting at around 1,700 wishlists, but our daily growth has almost completely plateaued (graph attached).
Here’s what we’ve tried so far:
- Reddit Ads: Gave us a solid sustained bump in late April, but performance dropped heavily over time and eventually stopped converting well.
- Press Outreach: We contacted a lot of gaming press and content sites. One article gave us a huge single-day spike (300+ wishlists), but there was basically no long-tail effect afterward.
- Influencer Outreach: We've recently started talking with TikTok gaming creators. One creator quoted us $1,500 for a sponsored video.
At our current scale, does spending $1,500 on a TikTok creator actually make sense? Has anyone here seen strong wishlist conversions from paid TikTok promotions, especially before Next Fest?
We're trying to figure out whether we should double down on influencers or pivot toward something else entirely before the festival starts.
Would really appreciate hearing real numbers or experiences from other indie devs. Thanks!