How to track free users who I acquire through ads that convert into paid users over a long period of time (in potentially 2-3 months)?
I have a SaaS product which is free to use. I’ve been running ads to drive free users. Some of these free users will convert into our paid plan over a 2-3 month timeline. How can I track how many free users turned into paying ones over time?
Are there tools that easily support this? Will hubspot or salesforce work? Or will I have to build something custom out? Is this something I can feedback to google and meta ads?
Thanks in advance!