Top tips for starting a new in-house content marketing manager role?

After being made redundant last year, I've finally found a new role.

I'll be moving in-house to look after the content for a manufacturing and installation business, with an incredible on-site factory. Think kitchens, but not that.

I did well in the interview, but now that my start date is looming, I'm feeling woefully underprepared.

Most of my agency content marketing work has been written stuff, but also video interviews, cinematic storyboarding picked up by a video team, and, previously, some journalism and magazine work.

As far as I know, I won't need to spend too much time on the analytics side of things, more just on pure content production. There's room for video, social and written work.

Right now I'm thinking I need to really nail the ToV of this place early on. Get that sorted, then move on to a content plan.

That's a very roundabout way of asking whether anyone has any tips if you were in my position. Any in-housers who've made a similar switch got any ideas for me?

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u/finniruse — 10 hours ago
▲ 75 r/mazda2

Welcome meeeeee to the gang!

After two weeks urgently looking for a used car, we stumbled upon this Mazda 2. It's a 2015, with 33k miles on the clock, very clean MOT history and cost £7k — which feels like a lot for a decade-old car but c'est la vie.

Importantly, the Mazda 2 is cool as shit. Before seeing it I had resigned myself to something dull and boring. But this! What a nice looking car!

Tell me, what do I need to know? I'm already thinking about replacing the infotainment system and getting an arm rest. The seats aren't super comfy. Anything to improve that?

It also has such a cool reg that sounds like a slang goodbye.

What should I call it? Moochi the Mazda?

u/finniruse — 4 days ago

Anyone fancy giving me some feedback on my newish Substack?

I'm writing for fun and for myself but feel like I'm screaming into the void. Just personal essays and reviews and that. But it's so annoying when people say "hi" on notes and end up with like 1000 followers in a day.

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u/finniruse — 6 days ago

It's interesting to see how rituals work now

Boyd saves Donna but saying "you will not die" three times. She comes back on the third. I noticed it at the time but thought it was Boyd's belief that did it. (Still is, in a way).

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Then, in this episode, Boyd and Kenny cheered "to better days" or something like that. And the show seems to make a big moment of it.

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If they can work out that rituals are the thing that gives them power, the whole village can really fight back.

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reddit.com
u/finniruse — 15 days ago

Can you point me to a business that produces good written and video content?

Extra credit if it's a small to medium sized businesses, probably by a small content team, maybe even in a somewhat boring industry. I'm interested in the ways content teams bring boring subjects to life. But I'll also take anything you think is interesting too.

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u/finniruse — 2 months ago

General Yingzhao feels broken

I just spent an hour trying to work out how to beat this boss. So much of the fight didn't work as I expected. Confusing hitboxes. Lingering hitboxes. Hitboxes that strike behind the boss.

Sometimes the body would cause damage. Sometimes it wouldn't. Sometimes you could dash through with the rune skill and cause damage; sometimes not. The visual cues of what causes damage just aren't there.

I had to go online to find out that the game essentially forces you to use the parry mechanic. You should be able to rely on a combination of dodging, striking and parrying, if that's how you wish to play. All the tools in your arsenal. Whatever works.

Things only started to click once I prioritised only parrying and the rune explosion skill. In the end, I killed the boss while barely getting hit.

I was enjoying the game up until that point, but I'm genuinely shocked by how poor the design of this boss feels.

Is this a known issue? And is there more of this to come?

I tell you, this wouldn't have happened in Silk Song.

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u/finniruse — 2 months ago

Just finished. So much of the game was Miles dropping in to save the day while Pete is knocked out or something.

His powers are just better. If you were going to choose between their powers, how could you not choose Miles? It's all the same stuff but added invisibility and electroshock. And I found his moveset just more fun to play with in the game.

After wrecking Venom over and over (without the antivenom suit), in the final scene, he basically becomes Spider Jesus and resurrects Harry.

Plus I really love his Spider Verse costumes.

Maybe it's because Pete was Venom most of the game and I don't really like the unearned power boost.

Great game overall. I played it on the hard setting.

I'm very intrigued to know what the next game will be about. And whether Pete will retain the venom powers and still be in "retirement".

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u/finniruse — 2 months ago

Earlier in the week I heard this analogy and really liked the way it's framed.

Each pound is a complete sentence. You have to take special efforts to stack one coin on top of another.

You can even think about it in a slightly deeper way. Each sentence can be broken down into its constituent parts. A kernel or clause might be 50p, but you front load it with a word or sub-clause worth 10p and then 40p.

I must be a visual learner because thinking about writing this way has improved my flow of ideas and cohesion.

It's even been quite helpful in just writing fiction. Even that is stacking paragraphs and stacking chapters. You just make your best call one step at a time and it seems to add up to something good.

What do you think?

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u/finniruse — 2 months ago