Top tips for starting a new in-house content marketing manager role?
After being made redundant last year, I've finally found a new role.
I'll be moving in-house to look after the content for a manufacturing and installation business, with an incredible on-site factory. Think kitchens, but not that.
I did well in the interview, but now that my start date is looming, I'm feeling woefully underprepared.
Most of my agency content marketing work has been written stuff, but also video interviews, cinematic storyboarding picked up by a video team, and, previously, some journalism and magazine work.
As far as I know, I won't need to spend too much time on the analytics side of things, more just on pure content production. There's room for video, social and written work.
Right now I'm thinking I need to really nail the ToV of this place early on. Get that sorted, then move on to a content plan.
That's a very roundabout way of asking whether anyone has any tips if you were in my position. Any in-housers who've made a similar switch got any ideas for me?