[Advice please] What if I fail to get the data I need?
Long story short, I'm writing my Masters thesis and I wanted my method to be getting not only quantative data but qualitative. I wanted to get the qualitative by interviewing consumers, scholars and also industry professionals.
I've really tried to get out there but it looks like getting interviews just aren't going to happen.
My supervisor said its fine to write and explain that I didn't get the outcome I hoped for, but how do I make my thesis work around it? Can I still have a solid thesis and argument without that supporting primary research?
Hope my question makes sense, please let me know your thoughts🙏