
Zesto
I’m more of a Bernie’s guy myself but like to stop in at Zesto from time to time, especially when I’m with my kid and we want to get a dipped cone. Interesting history of Zesto…it started as a soft-serve place in the 40s, expanded nationally rapidly, and in the mid-50s the corporation that was operating the franchising just pulled the plug and signed a deal with McDonalds to supply their milkshake machines. They fell off the map but some survived and they operate independently now. They just license the name but have nothing else to do with one another. They’re in South Carolina, Georgia, Indiana, South Dakotan, and Nebraska, maybe more. I think the Midwest ones are more just dairy bar windows but the South Carolina ones evolved into a fried chicken and burger focus.