What is “Good” Retention?
Hi, I posted about what users count on here before and I wasn’t sure if I was actually tracking properly for gamified lives. Many people commented saying to focus on retention instead…
So here’s the question how do I know what retention number to target, and how should I be quantifying this?
For context:
I’m currently on day 15 post launch
32 users (goal is 100 by day 30)
16 registered users (made an apple sign in act)
16 unregistered users/guest users (made a guest act, hit the core feature)
Retention stats:
(D1 & D7 stats are active users not just coming back)
Registered users: D1: 25% D7: 36.4% stickiness: 31.6% (DAU/MAU)
Guest Users: D1: 14.3% D7: 22.2%, guest came back day 7: 10(out of 16, 62.5%)
Averaging 2 new users per day 50/50 signed in or guest.
No conversions yet which I’m fine with because I’m targeting a 1% conversion for the start so hopefully 1 paid user at 100 users.
I’d love to know what my goal retention should be and If you guys have any tips to improve retention.