Store was getting high traffic but low sales and lots of abandoned carts - here's how we fixed it.
My client sells travel charms (bracelet with countries you've traveled to). The product is great and we were getting lots of traffic from Tiktok and instagram. However, conversion wasn't great and lot's of people would leaving without completing their order.
So we built a popup to nudge them, when they added a charm to cart, we'd show them a popup, give them a target to hit (1.3x of AOV) then tell them they are matched with a 'shopping buddy' - when they hit the goal, they'd unlock a discount. This worked wonders and we saw not only less abandoned carts, but increase in AOV.
So I built this mechanic into an app (BuddyBoost) and early merchants are already seeing results in the first ~3 days. Feel free to check it out on the shopify app store and boost your conversion rate and AOV.