
What are people actually using Aurora for?
One thing I didn't expect after launching Aurora was how quickly the searches would become... weirdly specific
Because when you're building something like this, you imagine people searching for a plumber, dentist, maybe a product nearby
Then real people get it and suddenly the requests aren't nearly as predictable
That's actually been useful because Aurora has changed quite a bit since launch
We've been building around what happens after you ask
Find relevant local options
Call real businesses in parallel
Confirm things like pricing, stock and availability
Rank the answers and attach proof from the calls
Let you follow the search while it's happening
We've also added referrals/invites and Live Activity on iOS so you can follow an ongoing hunt without constantly sitting inside the app.
And that's why I want to throw this back to everyone who's tried Aurora
Don't tell me whether you think the idea is cool
Tell me what you actually searched for
What did Aurora find surprisingly well?
What took too long?
What answer made you think yep, this saved me a bunch of calls... and what search made you think we still have a lot of work to do?
We're still building this thing and those answers are probably more useful to us right now than another hundred feature ideas....