u/makingsalescoolagain

Taking on a new client, Want help to frame clear deliverables.

The brief: manage the brand's Reddit presence ahead of a major upcoming event in their niche. The goal is organic visibility, and tracked website visits/signups via UTM. (Not dropping links, but through UTMs profile bio)

Scope:
-KPIs: post/comment views, website visits, signups
-Use brand affiliated user account to answer user queries.
-Post in relevant subs with high karma accounts organically engaging the TG.
-Comment in relevant threads using the brand account (not shilling, commenting only where genuine value can be added)

Some Context:
-Brand is relatively unknown, no existing subreddit presence or traction
-Target audience: followers of a specific sports league and related clubs
-Key subreddits: sport-specific subs, club subs, event-related subs
-3 accounts to manage: 1 brand account, 1 brand-affiliated personal, 1 organic personal (~5K karma)

My Questions:
1- What should the deliverables look like at $1.5K vs $2.5K/month in terms of post cadence, comment targets, reporting?

2. Should I be promising view/visit benchmarks or is that a trap given how unpredictable organic Reddit is?

3. Any other deliverables you'd include that I might be missing?

Would appreciate takes from established reddit marketers.

The pre-match odds for last night’s PSG vs Bayern UCL semifinal genuinely looked irrational and i took my first ever position with roughly 3x upside. I sold out, after my team scored then took another position on a late equalizer around the 90th minute. Ended up around 7x profit total across both trades.

I know some of this was probably beginner’s luck, but I see more upcoming matches with such opportunities.

Are soccer/sports markets actually this soft, or am I missing something here?

Anyone here trading Soccer/sports markets share some perspectives?

UCL semifinal bw PSG Vs Bayern had massive upside on PSG win. Ended up making 700% on the match. I know it's beginners luck. but i feel more tempted to take bigger bets.

Any words of the wise here?