u/microbuildval

A few years ago, I entered the world of SaaS sales and currently work at Adobe. One thing that surprised me is how much sales has changed. I always thought the best reps were just the ones who made more calls, sent more emails, and worked longer hours. But after spending more time around great salespeople, I started noticing a different pattern.

The best reps treat sales like a science experiment. They test everything. The timing of their calls, the first few seconds of their opener, the way they write emails, the accounts they target, and even the follow-up sequence after someone doesn't respond.

For cold calling, most people keep searching for the perfect script. But I realized the real question is not "what should I say?" The better question is "how do I make someone interested enough to stay for the first 30 seconds?" Small changes in the opener, timing, and approach can completely change the number of real conversations you have.

The same thing happens with cold emails. Most reps spend hours trying to write the perfect message, but the best performers focus on why they are reaching out in the first place. Timing, relevance, buying signals, and understanding the customer's problem matter more than using fancy words.

AI has made this even more interesting. Most salespeople use AI to just write emails faster. But top reps (trust me it's lesser than 2%) are using AI to research accounts, understand companies, find opportunities, prepare for meetings, and personalize their approach at a much deeper level. Same technology, completely different results.

I have slowly started collecting everything I find around sales experiments. Things like cold call breakdowns, reply rate improvements, AI workflows, outbound psychology, meeting booking strategies, and habits from top SDRs and AEs.

I am thinking of turning all these learnings into a weekly research letter for people in sales. No motivational quotes. No wake up at 5 AM and make 200 calls advice. Just actual experiments, data, and practical things that can help people get better.

A few years ago, I entered the world of SaaS sales and currently work at Adobe. One thing that surprised me is how much sales has changed. I always thought the best reps were just the ones who made more calls, sent more emails, and worked longer hours. But after spending more time around great salespeople, I started noticing a different pattern.

The best reps treat sales like a science experiment. They test everything. The timing of their calls, the first few seconds of their opener, the way they write emails, the accounts they target, and even the follow-up sequence after someone doesn't respond.

For cold calling, most people keep searching for the perfect script. But I realized the real question is not "what should I say?" The better question is "how do I make someone interested enough to stay for the first 30 seconds?" Small changes in the opener, timing, and approach can completely change the number of real conversations you have.

The same thing happens with cold emails. Most reps spend hours trying to write the perfect message, but the best performers focus on why they are reaching out in the first place. Timing, relevance, buying signals, and understanding the customer's problem matter more than using fancy words.

AI has made this even more interesting. Most salespeople use AI to just write emails faster. But top reps (trust me it's lesser than 2%) are using AI to research accounts, understand companies, find opportunities, prepare for meetings, and personalize their approach at a much deeper level. Same technology, completely different results.

I have slowly started collecting everything I find around sales experiments. Things like cold call breakdowns, reply rate improvements, AI workflows, outbound psychology, meeting booking strategies, and habits from top SDRs and AEs.

I am thinking of turning all these learnings into a weekly research letter for people in sales. No motivational quotes. No wake up at 5 AM and make 200 calls advice. Just actual experiments, data, and practical things that can help people get better.

Something like studying cold calls to understand what improves pickup rates, analyzing top reps emails to understand what gets replies, or breaking down AI workflows that I'm currently teaching to my colleagues.

Basically treating sales like a science experiment.

Would people actually read something like this?

Trying to understand if this is worth building.

A few years ago, I entered the world of SaaS sales and currently work at Adobe. One thing that surprised me is how much sales has changed. I always thought the best reps were just the ones who made more calls, sent more emails, and worked longer hours. But after spending more time around great salespeople, I started noticing a different pattern.

The best reps treat sales like a science experiment. They test everything. The timing of their calls, the first few seconds of their opener, the way they write emails, the accounts they target, and even the follow-up sequence after someone doesn't respond.

For cold calling, most people keep searching for the perfect script. But I realized the real question is not "what should I say?" The better question is "how do I make someone interested enough to stay for the first 30 seconds?" Small changes in the opener, timing, and approach can completely change the number of real conversations you have.

The same thing happens with cold emails. Most reps spend hours trying to write the perfect message, but the best performers focus on why they are reaching out in the first place. Timing, relevance, buying signals, and understanding the customer's problem matter more than using fancy words.

AI has made this even more interesting. Most salespeople use AI to just write emails faster. But top reps (trust me it's lesser than 2%) are using AI to research accounts, understand companies, find opportunities, prepare for meetings, and personalize their approach at a much deeper level. Same technology, completely different results.

I have slowly started collecting everything I find around sales experiments. Things like cold call breakdowns, reply rate improvements, AI workflows, outbound psychology, meeting booking strategies, and habits from top SDRs and AEs.

I am thinking of turning all these learnings into a weekly research letter for people in sales. No motivational quotes. No wake up at 5 AM and make 200 calls advice. Just actual experiments, data, and practical things that can help people get better.

Something like studying cold calls to understand what improves pickup rates, analyzing top reps emails to understand what gets replies, or breaking down AI workflows that I'm currently teaching to my colleagues.

Basically treating sales like a science experiment.

Would people actually read something like this?

Trying to understand if this is worth building.

Hey everyone,

I'm currently looking for a technical co-founder to build a consumer app with me.

A bit about me: I come from a GTM and growth background. I've spent the last few years deep into outbound, automation, and building systems that actually drive users and revenue. I've worked closely with early-stage startups, built growth playbooks, and understand how to take something from 0 → traction.

I'm not someone who just "has an idea."

I execute.

Here's what I bring to the table:

1. Strong GTM execution (outbound, content, distribution)

2. Experience building and testing multiple ideas quickly

3. Ability to validate ideas fast and kill what doesn't work

4. Comfortable with sales, positioning, and storytelling

5. Willing to go all in (time, energy, consistency)

What I'm looking for:

1. Someone who can build (mobile/web apps)

2. Has experience with shipping products end-to-end

3. Can move fast and doesn't overthink

4. Ideally has worked on or shipped something before

5. Is serious about building, not just "exploring ideas"

Important: I'm not looking for someone who wants to "learn" or casually experiment. This is for someone who wants to actually build something meaningful and push it hard.

I'm planning to move fast, test, iterate, and scale what works.

If this sounds like you, drop a comment or DM me with:

1. What you've built before

2. Your tech stack

3. Why you want to build something now

Let's build something real.

Hey everyone,

I’m a GTM guy working across outbound and content. I’m joining a new company soon, but my background verification is taking around a month. So instead of sitting idle, I’m looking to pick up some freelance work.

If you need help with:

1. Outbound (cold email, cold DM, cold calling)

2. Closing deals

3. Growing reach on Instagram or YouTube

Happy to jump in and help.

Quick background:

I built and sold a personal branding agency (6-figure exit). Worked with 90+ founders and business owners across different markets. All our clients came through outbound. No ads, no inbound. Just solid cold outreach and content.

If you’re working on something and need support, feel free to DM. Even if it’s small, I’m open.

Sales - I would go with commissions or per meeting

Content - 50$/hour