
Do you want to reach companies with a physical letter just one day after they’re incorporated?
I’ve been playing with Companies House data and ended up building Company Radar.
The basic idea:
- Find newly incorporated UK companies
- Filter by location / industry
- Generate a personalised physical letter
- Preview and approve it
- Send it for printing and postage
Basically outbound sales, but instead of adding another cold email to someone's inbox, you land on their desk.
My initial thought is that this could be useful for accountants, agencies, lawyers and other businesses where a newly incorporated company can become a long-term customer.
Still early and figuring out the positioning.
Would you use something like this for outbound? And what would stop you from trying it?