Pinterest is driving traffic but my dashboard says it makes no money — how are you all dealing with this?
Running Pinterest for my own Shopify store . Here's what's driving me crazy.
The traffic and saves are clearly there. People find a pin, save it, click through. But then a big chunk of them don't buy right away — they come back a couple weeks later and by then they're landing through Google or just typing my store name in. So in my analytics Pinterest looks almost worthless, even though I can feel it's where a lot of these people first found me.
I've caught myself almost pulling the Pinterest budget twice because the numbers "say" it's not working — and then getting nervous that I'd be killing the actual top of my funnel.
So how are you handling this?
- Do you have a way to actually tell which sales started on Pinterest even if the final click was somewhere else?
- Is there a setting or tool you trust for this, or do you just go by gut?
- How do you personally decide whether Pinterest is worth the spend when last-click makes it look dead?
I don't want to cut something that's quietly doing the work. Would love to know how people smarter than me at this are solving it.