Targeting Market
Hello, I recently just started doing ecom in Europe. I was wondering, is it better to start targeting just one country (where I already saw a market gap) and speak to just that audience and if it works expand to more countries? Or is it better to start right away broad and target 5-6 countries at once in Europe. The other issue I had is, lets say i want to target a few countries at once ( for example France, Italy, Germany, Spain) that speak other languages, what is the easiest way to set up the store so that each country is seeing the website in their language? Thanks!