u/post_gress

Hi everyone,

I’m a solo SEO freelancer and one of my clients has recently started asking for monthly reports.

Most of my work is content updates, keyword research, new posts, and some backlink work. The problem is that SEO results can take months, so I’m unsure what to show when rankings or traffic haven’t changed much yet.

Do you mainly report traffic/rankings/clicks, or do you also include work completed and other progress metrics?

Would love to know what you guys normally include.

Hi everyone,

I’ve been writing blog and web content for quite a while, and I’ve had good results getting blog posts to rank.

However, I’m finding service pages a bit more difficult.

For those who have experience ranking service-based pages, what do you usually focus on?

Do you target the main keyword heavily, focus more on search intent and related terms, or build separate pages for different services/locations?

Would appreciate any practical tips that have actually worked for you.

With AI making it easier than ever to publish content, it feels like everyone is saying the same thing in slightly different words.

Do you think original research, first-hand experience, and unique insights matter more than ever now, or is AI-generated content good enough to compete?

Curious to hear what people are seeing in real projects.

Everyone starts SEO believing certain “rules.”

What’s one thing you believed as a beginner that you no longer agree with?

I’d love to hear the lessons people learned after working on real websites.

Imagine you have a fresh domain with no authority.

What would you focus on during the first month?

Content? Technical SEO? Internal linking? Backlinks? Something else?

SEO changes fast, and I think most of us have dropped strategies that used to be part of our workflow.

For me, I spend a lot less time obsessing over keyword density than I did years ago.

What about you?

What's something you used to do regularly that you don't even think about anymore?

And what repaced it?

What things have ai changed in SEO?

What strategies work in this age of ai?

I would like to hear your experiences related to it, with some tricks and strategies that gives good results.

Everyone has that one mistake they made early in their SEO journey that completely changed how they work.

Maybe you

Trusted AI content too much.

Deleted pages that were actually driving traffic.

Ignored search intent.

Focused on backlinks when technical SEO was the real issue.

Accidentally deindexed a site.

Lost rankings after a redesign.

What's the biggest SEO lesson you've learned from experience?

If you could go back and give your beginner self one piece of advice, what would it be?

I've been noticing that a lot of my clients have a ton of existing content that's not being utilized to its full potential. I'm talking about old blog posts, social media updates, and even email newsletters. Has anyone had success repurposing this type of content for SEO? What strategies have worked best for you? I'm looking for ways to breathe new life into old content and make it more search engine friendly. Some ideas I've considered include updating outdated information, rewriting articles to target different keywords, and turning blog posts into videos or infographics. What are some other ways to repurpose existing content and improve its SEO value?

Our website experienced strong growth throughout 2025 and peaked around October, reaching roughly 25,000 clicks/month with an average ranking position of around 4.

Since early 2026, however, traffic has been steadily declining. We're now down to around 3,000 clicks/month, and our average ranking position has slipped to about 9.

The confusing part is that we haven't made any major negative changes.

No significant content removals or redesigns

Technical SEO looks healthy

No manual actions or indexing issues

Backlink profile hasn't declined in fact, we've continued earning quality links

We've continued making improvements where possible

Despite all of that, rankings and traffic have continued to trend downward month after month.

Has anyone dealt with a similar situation where everything appeared healthy, but Google kept reducing visibility anyway?

What would you investigate first? Content decay, search intent shifts, algorithm changes, competitor improvements, or something else?

I've started noticing that some informational keywords are becoming much less attractive to target because AI Overviews answer the query before users ever click through.

It's making me think more about search intent than search volume.

Are you changing your keyword strategy because of AI Overviews, or are you seeing little impact in your niche?