
Customer Success professionals, I'd love your advice on applying my customer retention project in the real world.
Hey everyone!
I'm a Data Science enthusiast with a strong interest in retail and e-commerce, particularly in understanding customer behavior and finding ways to improve customer retention.
Recently, I built a project called customer retention intelligence system (end-to-end )that uses transaction data and machine learning to identify customers at risk of churning and generate personalized retention recommendations using AI.
While building this project, I realized that predicting churn is only one part of the problem. The real challenge is figuring out what actions businesses should take next and whether those actions actually help retain customers.
That's what I'm most interested in exploring.
I'd love to connect with people working in Customer Success, CRM, Retention Marketing, and Customer Analytics to understand how companies currently approach these challenges.
A few things I'd genuinely like to learn from this community:
- How do you decide which retention strategy to use after identifying an at-risk customer?
- What challenges do retail and e-commerce businesses face when turning churn predictions into actual retention campaigns?
- Do you think my project like customer retention Intelligence system could be useful in a real business environment? What would you change or improve?
My goal is to take this project beyond a portfolio project and explore opportunities to apply it to real-world retail problems, learn from industry professionals, and understand what businesses actually need.
Here's the project if anyone is interested in taking a look:
video 📷 demo: https://youtu.be/eBJywc0c6f4?si=tXbdc-ugP1x0scLB\]
GitHub repo: https://github.com/ShoaibCodes17/Customer-Retention-Intelligence-System
I'd appreciate any feedback, suggestions, opportunity or insights from people working in this space. Always happy to connect and exchange ideas!