State of Higher Ed Fundraising
I’m new at a large university. It feels like every leadership decision out of our central fundraising office has been bad and really poorly received by the individual units and schools. Most people don’t even pay attention to new directives and initiatives since they seem so unserious. So much administrative bloat, terrible new dashboards and data practices that seem to revolve more around their metrics than practical fundraising standards. The university annual giving team is just putting out AI slop gift appeals. University gift officers come across like lularoe salespeople, a lot of jargon, and no clear direction or fundraising initiatives they seem to be championing. Just endless recruiting appeals for campaign council groups. Is anyone else seeing this at their institutions? Is the central university development office always kind of Mr Magoo-ing around in the background and the real fundraising happens within each unit?
Very confused as this place had a terrific reputation and this is my first job in higher ed. Would love to hear from others.