What AI tools and automation actually help in marketing work?
I'm honestly overwhelmed by how many AI tools are coming out constantly.
Right now I mainly use Claude for writing tasks like campaign coordination ideas, strategy drafts, LinkedIn posts, and general content planning. My role is junior marketing (B2B IT services), and my work is fairly broad, including campaign coordination, social media management, email campaigns, and general marketing execution.
I'm not doing anything deeply technical, but I still feel like I'm only scratching the surface of what AI and automation could do.
For people working in marketing especially solo or small teams, what tools or automations have actually made a noticeable difference in your workflow? Not just nice to have , but things that genuinely save time or improves output quality.