r/Dodge

It's been a long standing discussion where we wonder if Ram should just become a Dodge nameplate once again, or if they should stay seperate. It's not a simple Yes/No answer, but there are ways it can be good and ways it could stumble.

Why some say they should stay seperate:

1. Consider the reason Dodge and Ram did seperate in the first place. That's because Dodge had an identity crisis. It was trying to do too many things at once, such as a Minivan, Trucks, SUVs, Cars, etc. It was doing too much but wasn't really good at anything (Jack of All Trades, Master of None). Therefore it was successful because Ram became more focused on its workhorse identity. Despite Dodge not evolving too much, it phased out the parts bin vehicles and focused purely on performance. Therefore they sell cars meaningfully rather than in sales volumes.
2. Their identities are rather incompatible. Ram is mainly focused not just on work trucks, but also commercial vans. Therefore Dodge's current performance identity is incompatible with the commercial vision.
3. Dodge and Ram have 2 different CEOs.

Why they should be unified:

1. First of all, I believe it should come back mainly because it just makes sense. Even in 2026 many of us still probably call Ram Trucks a Dodge (Dodge Ram). It also makes sense because most of the big brands that sell trucks don't have a seperate brand for them. For example, Ford's pickup trucks aren't a seperate brand, Chevrolet doesn't have a Silverado brand, etc.
2. Some now would say they should stay seperate because their identities are incompatible now. While that may be partly true, that's not exactly true because Ram is now working on a Rumble Bee performance pickup. Therefore Ram and Dodge are both making performance vehicles, which kinda make them feel like they should still be together.
3. It would create better equality. Right now Ram is getting all the sales, while Dodge is mostly starved down to two models. Therefore Dodge would have consistent evolution, lower production and brand management costs, consistent marketing, etc.
4. While Ram's vision is good, Dodge's performance vision is rather High Stakes. Sports car brands can be rather high risk because the buyers can be nitpicky. Therefore if they have mass models with performance (or SRT) variants, the brand will have lower expectations.

How could this work now?

• Dodge and Ram would be able to share their identities with each other. Dodge would be a mass market brand like it was before. It could have a Lineup similar to Chevrolet with sporty-rugged mass market Crossovers, SUVs, Commercial (pickup trucks and vans), along with sports cars.
• Dodge could make their lineup different from Jeep and Chrysler.
  • Chrysler would focus on smaller urban-focused vehicles. Similar to Buick, Peugeot, and Acura.The Pacifica Minivan, 2 sedans, and 2 crossovers.
  • Jeep focuses on Premium-Rugged Crossovers, Offroad SUVs, and Luxury SUVs (Jeep Wagoneer S and Grand Wagoneer).
  • Whereas Dodge would be mass market, but sporty-rugged. It focuses mainly on Trucks, Vans, SUVs/Crossovers, and Sports Cars.

Here's what a Dodge lineup for USA could look like:

1. Trucks; Dodge Dakota, Dodge Ram 1500, Ram 2500 and above. Possible Dodge Rampage Unibody Pickup
2. Vans; Dodge Promaster and Promaster City
3. Crossovers; Dodge Hornet Successor, and the Dodge Durango.
4. SUVs; Upcoming Dodge Ramcharger SUV (Ram 1500 based)
5. Sports Cars; Dodge Charger (their flagship)
6. Possible; Compact sports car (Dodge Cuda or Dart), Compact Hatchback (Omni), and Compact Roadster.

I feel like if Dodge and Ram were to be unified again, there's a chance they could revive themselves by not losing their identity, while also not interfering with Chrysler and Jeep.

My dream car is 2023 dodge charger. But since i live in egypt. Cars are imported almost twice the price. Base Dodge is more expensive than a c class mercedes. The average salary here is 8000 egp and the dodge is about 8 millions. Makes me wonder how can people afford any car in this economy.

Thanks!

Good read if you care about where Dodge is going.

Hello, a great predicament to be in. I don’t know what car to go for. Locally there’s a dodge challenger 2018 scat pack in a beautiful blue color that I really like. However I don’t think RWD in New England will be possible to daily drive. I don’t drive far to work but use my car to drive between accounts. So then I turned to look at the Durango, Charger, and challenger AWD models. But then I lose the V8. I’m 22 and my mortgage is 25% of my take home pay. So I can afford used models like sub 60k miles. Don’t want a brand new one tho. I also know that I can do mods and stuff on the v6 engines but I need an extended warranty so I really want something straight off the lot that has the power I want. I also feel like I’m young and don’t have the kids and all that stuff so now would be an ideal time to drive a beast, also feel like In 10 years everything will just be electric 🤢. I would like some unbiased opinions, max I’d be willing to spend would be like 35k.