r/FordFathom

Someone told me they heard that Farley has stated they may not begin deliveries of the Fathom until 2028. Anyone else heard this?

I was thinking about this last night after talking to a friend who drives a [redacted competitor gas vehicle], but is curious about Fathom. I currently drive a Mustang Mach-E, but I can't wait to get behind the wheels of a Fathom, too.

Really curious now to hear what y'all currently drive.

Basically a place where people can go and have someone show them the ins and outs of the Fathom as well as other future UEV Models then test drive them if wanted. If the customer wants to purchase it the person could then help them order one online. You would still likely need to take delivery at a dealership and pay the fee they charge to register it or whatever the normal process is if you order a Ford Vehicle online. But you would avoid a lot dealership markups.

The advantage is you get the exact configuration of the Fathom you want through a process that overall you could do yourself but this would be much more interactive. These showrooms would only be educating people on UEV models instead of pushing them on to whatever is easier to sell by someone working on commission. Also, you can have them located in key geographic areas. The disadvantage is this could cause friction with dealerships, though it could help if you offer to show what models dealers have nearby for people who don’t want to wait. The other disadvantage is even if this was an option for the Ford Fathom, it would not be an option in every state since some states don’t allow showrooms.