Canzano - Unpacking the Pac-12's slience on media numbers.
- The distributions will eventually come out via public records when the Form 990, telling the story of the first year of Pac-12 competition, is released. The league will be compared to other conferences. But the Pac-12 might just want to avoid being an unnecessary target right now. It may not want to provide public fodder that sets the league up as a target for scrutiny.
- The ambitious early projections for the Pac-12 suggested a $15 million-per-school deal might be out there. That delusional figure was on an early spreadsheet the Pac-12 gave out as it tried to lure Memphis, Tulane, and UNLV into the fold. We’ve since seen a measured $10 million to $12 million range used as the frame, but I think that is also a touch high.
- I expect the early Pac-12 media rights distribution to land somewhere in the $8 million to $10 million range per school, depending on how the league accounts for the work done by Pac-12 Enterprises. The Pac-12 may see no upside in leaking the figures because they aren’t impressive enough.
- The Pac-12’s production entity appears to be much more than a nice little side hustle. It’s humming along as a viable business, generating millions in revenue. I’m told the entity is already doing work in other areas for some of the media partners, and the Pac-12 schools keep telling me they’re excited about the upside. There may be a surprise here that makes the Pac-12’s overall business look much better on paper.