Looking for encouragement that opening a brewery can still work
Let me start off, I know. I've heard it all. I've seen it all. I know all the reasons that it's incredibly stupid to open a brewery. I'm watching breweries in my city die at the moment. I've been part of opening a few breweries at this point. I know the challenges, I know the difficulties, and as things have gotten harder and more expensive I know that it could be eve more challenging and difficult than before. I probably should be doing something else with the rest of my career. But I'm stubborn. I want to give it one last shot to see if being my own boss is what I was missing all along in this industry.
I want to hear from brewers who are owners that it can work. That you can start something small with a bunch of cheap equipment and DIY attitude. That if you have quality, tap room vibe, location, and marketing all dialed in that it could just work. That you can pay yourself a living wage by the end of year 2.
There is so much doom and gloom out there. Can someone that this is working for give me some light? Talk me into why this can still work.