Selling a software asset for the first time, is getting an M&A advisor actually worth it?
My family runs a real estate company in the UAE and over time we built a pretty substantial software platform for the business. We’re now thinking about selling the tech/IP as an asset to another company instead of trying to contact a ton of potential buyers ourselves.
My dad agreed that getting a proper sell-side M&A advisor might make sense and he’s going to look for someone through his connections. The idea would be that I explain the platform to them properly, what it does, what another company would save by acquiring it instead of building everything themselves, and then they figure out how to position it and approach multiple strategic buyers.
This is my first time being involved in anything like this though, so I’m curious how much difference a genuinely good advisor actually makes. Can they realistically create enough competition between buyers to get a much better outcome than selling directly?
I’m also trying to understand the fee side before we talk to anyone. I’d much rather have something heavily based on a success fee than pay some massive retainer upfront, but I don’t know what’s considered normal for a smaller deal like this.
Mainly just looking for advice from people who have been on either side of these transactions. What would you look for in the advisor, what would make you immediately avoid one, and what should we be careful about in the engagement agreement?
Not looking for buyers here btw, just trying to understand how this process actually works before we walk into it completely new.