Press pitch to Vogue Scandinavia
Hi all, I am a founder and creative director of a fine jewelry brand that plans to launch in sept. I strongly believe my brand has an edge in the scandi fine jewelry space and think there could be a compelling story there for vogue. Since my brand is pre launch and our items are largely made-to-order, I'm quite unsure of how to approach our media strategy. A dream would be an organic product placement or feature in VS to build credibility. What advice do you have to approach this given the constraints of my business?
Note: I understand that the traditional route to take would be to hire a PR firm. But id love to do this myself. I'm looking for advice on approach etc given that i dont really have a lot of physical products made as it's a made to order biz and I would ideally like some press cover around or before launch.
Thanks in advance!