u/Better_Classic_7320

Anybody up for online meetups discussing the good books in marketing / branding?

Been reading books across different areas of marketing : word of mouth, public relations, community building, experiential marketing etc. Thought it'd be fun to have a meetup with like minded folks to discuss ideas and see how we can apply them in the real world.

If interested, please DM.

i’ve been working in digital marketing for 4+ years now. mostly ppc, social media, and some seo. performance marketing wasn’t really something i was passionate about initially, but over time i ended up here.

lately though, i’ve gotten very bored with work

ai has inundated the internet with slop. same ai generated content and templated content calendar. most distribution channels are saturated now

but the kind of marketing i’ve always been drawn to is completely different.

i’ve been extremely passionate about word-of-mouth, experiential, guerrilla, and experiential marketing. in simple words, creative marketing that engages people and gets people talking.

quite inspired by ideas in books like contagious by jonah berger and audacious by mark schaefer. over the years i’ve probably read dozens of books around these ideas and constantly saved campaigns/concepts that stood out to me.

i’ve been thinking about starting a marketing services company focused around this kind of work, but i’m struggling with how to actually package it.

because at the end of the day, most companies still think in terms of performance metrics, cac, roas, dashboards, etc.

so i’m trying to figure out:

• how do you sell services like this in a performance-driven world?
• what kind of companies would actually value this early on?
• does it make sense to target more traditional / old-school industries where marketing is still very generic?
• how do you position this without sounding fluffy or vague?

would genuinely appreciate advice from people.

i’ve been working in digital marketing for 4+ years now. mostly ppc, social media, and some seo. performance marketing wasn’t really something i was passionate about initially, but over time i ended up here.

lately though, i’ve gotten very bored with work

ai has inundated the internet with slop. same ai generated content and templated content calendar. most distribution channels are saturated now

but the kind of marketing i’ve always been drawn to is completely different.
i’ve been extremely passionate about word-of-mouth, community driven, guerrilla, and experiential marketing. in simple words, in simple terms, creative marketing that engages people and gets people talking.

quite inspired by ideas in books like contagious by jonah berger and audacious by mark schaefer. over the years i’ve probably read dozens of books around these ideas and constantly saved campaigns/concepts that stood out to me.

i’ve been thinking about starting a marketing services company focused around this kind of work, but i’m struggling with how to actually package it.

because at the end of the day, most companies still think in terms of performance metrics, cac, roas, dashboards, etc.

so i’m trying to figure out:

• how do you sell services like this in a performance-driven world?
• what kind of companies would actually value this early on?
• does it make sense to target more traditional / old-school industries where marketing is still very generic?
• how do you position this without sounding fluffy or vague?

would genuinely appreciate advice from people.

i’ve been working in digital marketing for 4+ years now. mostly ppc, social media, and some seo. performance marketing wasn’t really something i was passionate about initially, but over time i ended up here.

lately though, i’ve gotten very bored with work

ai has inundated the internet with slop. same ai generated content and templated content calendar. most distribution channels are saturated now

but the kind of marketing i’ve always been drawn to is completely different.

i’ve been extremely passionate about word-of-mouth, community driven, guerrilla, and experiential marketing. in simple words, creative marketing that engages people and gets people talking.

quite inspired by ideas in books like contagious by jonah berger and audacious by mark schaefer. over the years i’ve probably read dozens of books around these ideas and constantly saved campaigns/concepts that stood out to me.

i’ve been thinking about starting a marketing services company focused around this kind of work, but i’m struggling with how to actually package it.

because at the end of the day, most companies still think in terms of performance metrics, cac, roas, dashboards, etc.

so i’m trying to figure out:

• how do you sell services like this in a performance-driven world?
• what kind of companies would actually value this early on?
• does it make sense to target more traditional / old-school industries where marketing is still very generic?
• how do you position this without sounding fluffy or vague?

would genuinely appreciate advice from people.

i’ve been working in digital marketing for 4+ years now. mostly ppc, social media, and some seo. performance marketing wasn’t really something i was passionate about initially, but over time i ended up here.

lately though, i’ve gotten very bored with work

ai has inundated the internet with slop. same ai generated content and templated content calendar. most distribution channels are saturated now

but the kind of marketing i’ve always been drawn to is completely different.

i’ve been extremely passionate about word-of-mouth, community driven, guerrilla, and experiential marketing. in simple words, in simple terms, creative marketing that engages people and gets people talking.

quite inspired by ideas in books like contagious by jonah berger and audacious by mark schaefer. over the years i’ve probably read dozens of books around these ideas and constantly saved campaigns/concepts that stood out to me.

i’ve been thinking about starting a marketing services company focused around this kind of work, but i’m struggling with how to actually package it.

so i’m trying to figure out:

• how do you sell services like this in a performance-driven world?
• what kind of companies would actually value this early on?
• does it make sense to target more traditional / old-school industries where marketing is still very generic?
• how do you position this without sounding fluffy or vague?

would genuinely appreciate advice from people.

i’ve been working in digital marketing for 4+ years now. mostly ppc, social media, and some seo. performance marketing wasn’t really something i was passionate about initially, but over time i ended up here.

lately though, i’ve gotten very bored with work

ai has inundated the internet with slop. same ai generated content and templated content calendar. most distribution channels are saturated now

but the kind of marketing i’ve always been drawn to is completely different.

i’ve been extremely passionate about word-of-mouth, experiential, guerrilla, and experiential marketing. in simple words, in simple terms, creative marketing that engages people and gets people talking.

quite inspired by ideas in books like contagious by jonah berger and audacious by mark schaefer. over the years i’ve probably read dozens of books around these ideas and constantly saved campaigns/concepts that stood out to me.

i’ve been thinking about starting a marketing services company focused around this kind of work, but i’m struggling with how to actually package it.

because at the end of the day, most companies still think in terms of performance metrics, cac, roas, dashboards, etc.

so i’m trying to figure out:

• how do you sell services like this in a performance-driven world?
• what kind of companies would actually value this early on?
• does it make sense to target more traditional / old-school industries where marketing is still very generic?
• how do you position this without sounding fluffy or vague?

would genuinely appreciate advice from people on this

i’ve been working in digital marketing for 4+ years now. mostly ppc, social media, and some seo. performance marketing wasn’t really something i was passionate about initially, but over time i ended up here.

lately though, i’ve gotten very bored with work.

ai has inundated the internet with slop. same ai generated content and templated content calendar. same ai structure.

but the kind of marketing i’ve always been drawn to is completely different.

i’ve been extremely passionate about word-of-mouth, experiential, guerrilla, and experiential marketing. in simple words, in simple terms, creative marketing that engages people and gets people talking.

quite inspired by ideas in books like contagious by jonah berger and audacious by mark schaefer. over the years i’ve probably read dozens of books around these ideas and constantly saved campaigns/concepts that stood out to me.

i’ve been thinking about starting a marketing services company focused around this kind of work, but i’m struggling with how to actually package it.

because at the end of the day, most companies still think in terms of performance metrics, cac, roas, dashboards, etc.

so i’m trying to figure out:

• how do you sell services like this in a performance-driven world?
• what kind of companies would actually value this early on?
• does it make sense to target more traditional / old-school industries where marketing is still very generic?
• how do you position this without sounding fluffy or vague?

would genuinely appreciate advice from people.

i’ve been working in digital marketing for 4+ years now. mostly ppc, social media, and some seo. performance marketing wasn’t really something i was passionate about initially, but over time i ended up here.

lately though, i’ve gotten very bored with work

ai has inundated the internet with slop. same ai generated content and templated content calendar. same ai structure.

but the kind of marketing i’ve always been drawn to is completely different.

i’ve been extremely passionate about word-of-mouth, experiential, guerrilla, and experiential marketing. in simple words, in simple terms, creative marketing that engages people and gets people talking.

quite inspired by ideas in books like contagious by jonah berger and audacious by mark schaefer. over the years i’ve probably read dozens of books around these ideas and constantly saved campaigns/concepts that stood out to me.

i’ve been thinking about starting a marketing services company focused around this kind of work, but i’m struggling with how to actually package it.

because at the end of the day, most companies still think in terms of performance metrics, cac, roas, dashboards, etc.

so i’m trying to figure out:

• how do you sell services like this in a performance-driven world?
• what kind of companies would actually value this early on?
• does it make sense to target more traditional / old-school industries where marketing is still very generic?
• how do you position this without sounding fluffy or vague?

would genuinely appreciate advice from people.

i’ve been working in digital marketing for 4+ years now. mostly ppc, social media, and some seo. performance marketing wasn’t really something i was passionate about initially, but over time i ended up here.

lately though, i’ve gotten very bored with work

ai has inundated the internet with slop. same ai generated content and templated content calendar. most distribution channels are saturated now

but the kind of marketing i’ve always been drawn to is completely different.

i’ve been extremely passionate about word-of-mouth, experiential, guerrilla, and experiential marketing. in simple words, in simple terms, creative marketing that engages people and gets people talking.

quite inspired by ideas in books like contagious by jonah berger and audacious by mark schaefer. over the years i’ve probably read dozens of books around these ideas and constantly saved campaigns/concepts that stood out to me.

i’ve been thinking about starting a marketing services company focused around this kind of work, but i’m struggling with how to actually package it.

because at the end of the day, most companies still think in terms of performance metrics, cac, roas, dashboards, etc.

so i’m trying to figure out:

• how do you sell services like this in a performance-driven world?
• what kind of companies would actually value this early on?
• does it make sense to target more traditional / old-school industries where marketing is still very generic?
• how do you position this without sounding fluffy or vague?

would genuinely appreciate advice from people.