Why do so many content creator vetting processes lack context?
Would love to hear your take on this - but as a practitioner in the space myself I've found that influencer vetting is slightly broken.
What I mean by that is that it seems to just be an exercise of overloading the end-user (influencer marketing manager) with with data, and then handing off by going "here's all the info you could ever need - make a choice"
And for some reason the industry has accepted this as the norm for over a decade.
Personally, I think vetting hinges on two incredibly important things
Brand Relevant Context
And by that I mean that when vetting, everything should be viewed from the lens of your specific brand (or the one you're working with). A content creator can be great on paper - but do they work for you? A question normal vetting practices barely answer.
Sponsored vs Organic Performance
The onus always seems to be on showcasing organic performance - look at their average views, engagement rate - etc etc, but it's hardly ever showcased against sponsored performance.
These things have been irking me for years - so now you have the benefit of trying a vetting tool that's created to fix a broken system > https://checkmyinfluence.com/