
~30K Views across platforms but only around 60 wishlists? Are these normal numbers?
Recently did an initial marketing run for my game, made around 10 shorts, they all got between 1.5k-2k views on Youtube, and similar amounts of views on Insta. TikTok results were negligable. In total I'd say we got 30K views or so, along with a handful of comments (30 or so).
None of our shorts unfortunately went truly viral and kept hitting the ceiling. So I'm wondering if these are a normal amount of wishlists you would expect from these views, or am I doing something wrong? It feels like the conversion is quite low. I had UTM trackers on my Steam page links and saw that Instagram, by far did the best conversion. Youtube Shorts don't seem to have clickable links though so I assume people just search up the game seperately, so hard to track it.
The weakest part of my Steam page currently is its trailer, which is quite outdated and bad. This will be my first priority for the next marketing push.