Client site is mainly ranking for his portfolio, and not the keywords we want
I run a site for a media buyer. I inherited the site this way, but my client is ranking for his customers brand names, and not what we want "media buying" or some version of "broadcast media buying"
We're only getting 13-60 impressions per querie. But how do I clean this up so we start ranking for the terms we want and not his customers brands? Should I deindex all the portfolio pages on his site?