First cold call done… what’s my actual next move?
Made my first cold call this week at a hospital surgery center, targeting a cardiac surgeon’s office.
Got clocked as a rep at the front desk and asked to sign in. Didn’t have credentials yet, so I chatted up the receptionist and she let me through anyway.
Pitched the surgeon’s receptionist, gave her a brochure and card. She wasn’t really engaged. (I was also pretty nervous)
Tried a different angle, less clinical, more story. Still didn’t land.
Asked about rep lunches. She brought out the surgeon’s MA, who said they don’t do lunches but would email if interested.
I felt like I left with no real relationship established in the office and a brochure that’s probably already in the trash.
So here’s what I’m asking: What are some good potential moves from here to get in front of the surgeon (ideally)/ what are some other ideas of sales activity I can do to move the needle? Do I go back in a few weeks and try again with a study or other material of value? Is there a smarter angle I’m missing?
*someone suggested getting on the internal hospital phone and calling him directly. (I don’t have the cohones for that yet…)
I do have the physicians email (potentially out of date) and plan on sending a very short message with very brief product info and ask for meeting.
I don’t have a ton of sales experience so I appreciate the real talk.
I will continue the cold calling at other accts, and will surely get better, but curious where you’d go from here in this situation. Hopefully I’ll run into him in an elevator somewhere🫡