Jacob’s ad placement in season 5 episode 8 really bothers me.
Okay, so for those of you who have watched this episode, you know that Jacob promotes Amazon in a way that, I feel, is very out of character for him. This isn’t to say that he would never shop at Amazon. I could see him saying something like “Amazon is evil and killed small town America, but the systemic underfunding of public education has forced me to use it because it’s all we can afford.” He isn’t a PERFECT ally. We know this. There have been instances of him disregarding his morals solely due to convenience, i.e. the smoothie shop opening up to replace the deli. At first he’s vehemently against the possibility of gentrification, but after he tastes it, he decides it’s okay if the small business deli gets pushed out by the corporate smoothie shop. BUT!!!! the smoothie episode shows him grappling with his ethics and the cognitive dissonance. The Amazon episode absolutely does not, which is why I feel like it’s so out of character for him… idk. What are your guys’ thoughts on this?