
Relaunched my trivia app a month ago — climbed to #17 in Canada and #25 in UK for "speed quiz", but Germany won't budge. Here's the ASO picture and what I'm still trying to figure out
Title: Relaunched my trivia app a month ago — climbed to #17 in Canada and #25 in UK for "speed quiz", but Germany won't budge. Here's the ASO picture and what I'm still trying to figure out
Context, briefly
iOS trivia game, photo memory quiz. Old version from 2016 got pulled by Apple's App Store Improvement Program for lack of maintenance. Rebuilt from scratch in Flutter, shipped April. So this is effectively a cold launch into a saturated category — no app history, no following, no paid acquisition, no ASA spend yet.
Where ASO sits after one month
Week-over-week movement on the keywords that actually moved:
- 🇨🇦 Canada — #17 for "speed quiz" (+128 ranks)
- 🇬🇧 UK — #25 for "speed quiz" (+133)
- 🇺🇸 US — #33 for "speed quiz" (+71)
- 🇦🇺 Australia — #45 for "snapshot" (+25), #91 for "speed quiz" (+71)
- 🇮🇹 Italy — #75 for "foto quiz" (+15)
- 🇵🇱 Poland — #142 for "zgadnij co to" (+3)
- 🇩🇪 Germany — not moving
10 store languages live, full localization on title, subtitle, keywords and screenshots — not just machine-translated descriptions.
What I think is working
- Localized keywords actually localize. "foto quiz" in Italy and "zgadnij co to" in Poland are doing real work despite small absolute volume. They beat trying to rank English equivalents in those stores.
- The English-language pack ("speed quiz") clusters cleanly across CA/UK/US/AU, which suggests the keyword choice for English markets is at least directionally right.
- Visual differentiation on screenshot 1. The category is wall-to-wall pub-quiz visuals — I leaned hard into the photo-memory hook in the first screenshot, and I think that's doing conversion work that search rank alone doesn't.
What I can't explain
- Why Canada is leading the English-language pack. By population it should sit behind the US and UK. Working hypothesis: lower competition for "speed quiz" in CA + faster initial review velocity. No hard evidence yet.
- Why Germany — my home market, with at least some organic warm audience — isn't moving at all. German keyword competition is heavier than I budgeted for pre-launch.
Monetization
10 free rounds, then a one-time €3.99 lifetime unlock. No ads, no subscription, no energy system.
- Ads killed the loop in 2016 (prototyped, killed the rhythm of a speed-based game on every interstitial).
- Subscription is overkill for casual trivia; LTV math doesn't work below serious DAU.
- 10 rounds is enough that the player understands what they're buying before the wall.
Free-to-paid conversion is decent so far but I have no benchmark for this category. €3.99 vs. €4.99 vs. €6.99 is untested. Anyone actually run a price ladder on a one-time IAP unlock? I'd love to see what elasticity looked like.
Open questions I'd genuinely value input on
- Rank → install conversion cliff. At #17 in Canada I see real downloads. At #142 in Poland I see almost none. Where does that drop off in your data?
- Localization ROI. 10 languages cost real time. Worth the long tail, or would 3–4 strategic languages have been smarter?
- English-pack divergence. Is CA > UK > US in this category normal, or just noise that'll regress in another 4 weeks?
App: https://apps.apple.com/us/app/snapshots-foto-quiz-trivia/id6759857715 More of what I'm building: https://github.com/marcelrgberger
Happy to swap ASO data, screenshot tests, or pricing notes in the comments — that's where I'll learn the most.