Trying to save the last non-negotiable thing on earth using the exact playbook that's killing it
Last year i spent a couple of days somewhere I could just walk barefoot on soil the whole time. not some beach or the sand, the actual dirt. And something happens to your body after the first day of that, you feel sturdier, somehow more grounded, literally! not in the yoga-instagram way, in the actual physical way - like your legs remember they're supposed to be connected to something.
I've never felt that from a gym or a walk while wearing shoes. I don't know if anyone can relate, anyway, it's a very specific, very quiet kind of strength and i think most of us have just never had the chance to feel it because we live our whole lives one inch above the ground, but in shoes, on tiles, and in cars.
I bring this up because i was reading through Isha's annual report (Anukampa 2025, if anyone wants to look), and there's a whole section on the global Soil crisis and the language they use isn't soft. They call it Soil Extinction and say it's already causing hunger, violence, poverty and death in parts of the world, and that we're a few decades from a point where topsoil isn't just a renewable resource anymore at the rate we're degrading it. Sadhguru's line in there is "when we destroy the soil, we are destroying future life." which sure sounds dramatic until you remember every single calorie every human has ever eaten came from about six inches of that dirt that took thousands of years to form and that we're currently burning through like it's an inexhaustible resource that we invented!
But whats most interesting to me is that the same report, describing this campaign to save the most basic non-negotiable physical thing underneath all of human civilization, reads exactly like a startup pitch deck! 4.1 billion people reached. 132 million trees planted. An app that got a million downloads in 15 hours and "beat ChatGPT's record." 6.1 billion video views. Trillions of liters of rainfall interception "potential created"...... every single initiative, no matter how sacred or slow or rooted it's supposed to be, gets run through the same machine and comes out the other side as a growth metric and i don't actually think that's a criticism of this specific organisation, because from what i can tell the on-ground work is real, farmers are actually getting their land back, kids are actually going to school.
The point I'm trying to make is - this is the only playbook left! even the people trying to undo the damage from a civilization that optimized everything into a number; have no other language available to them to describe success. You cannot pitch a slow humble decades-long relationship with dirt to donors and governments and media cycles, you have to turn it into a stat that beats another stat. The cure has to borrow the grammar of the disease just to get funded.
So my question for this sub is actually this - is that just how it has to be? is quantifying compassion the unavoidable price of doing anything at scale in a world this size now, and we should just let it happen because at least the soil gets saved either way? or is the fact that we can't even talk about saving soil without a leaderboard the actual proof of how deep the sickness goes, that we've lost the ability to value anything that can't be measured, including the thing measuring is slowly killing?
Don't know where I land on this one..... curious what you all think