
95% of GTM Engineer's Do not Clean Their ICP Data (Figuratively)
In March 2026, I decided to follow my own path (I will not advertising myself don't worry) and opened my company which builds strategies and AI flows of GTM and RevOps operations for B2B SaaS.
Ofc I showed my customers on my linkedin account. Bc of this "A LOT OF" GTM Engineers who doesn't care about a clear data come and try to pitch me. Instead of ignoring them, I kindly reply them. I got this message like 5 minutes ago. He/she says "Hi ....., Saw that we followed similar companies and thought there could be some overlap...."
Here's what happened in their funnel. They scraped a list, saw "SaaS" + "B2B" + "Series A-B" tags on my profile, and pattern matched me into their ICP.
Similar industry tag ≠ similar buyer.
We're not "doing the same job" just because we both say GTM on LinkedIn.
Wrong ICP = wasted sends
Wrong ICP = wrong signal in your data
Wrong ICP = your AI gets dumber, not smarter
Wrong ICP = wasted time