I’m building an AI documentary channel is short-form the wrong game to play?
I’m building an AI documentary channel called ORIGIN and I’m starting to think about the business side of it.
The idea is pretty simple: use AI video tools like Seedance to create short documentaries around interesting stories, events, people, inventions, places, etc.
I’ve been looking at the monetization potential across YouTube Shorts, TikTok and X.
The numbers are interesting, but it’s also made me realise that chasing “$ per million views” probably isn’t the smartest way to look at it.
If a video gets 10M views but the audience doesn’t stick around, you haven’t really built much.
The bigger play seems to be:
Short-form → discovery → YouTube long-form → audience → sponsorships/other revenue.
I’m curious what people who are already running faceless/AI-assisted channels think.
Would you focus heavily on Shorts/TikTok for reach, or put more effort into building long-form YouTube from the beginning?