u/ExpatBuildr

I write a newsletter that breaks down arbitrage concepts and strategies for American founder expats living abroad in 15 countries. The concepts can be quite extensive so what I've done to keep the newsletter short and quick to read is use blog articles to break deeper concepts down or itemize resources and links.

So if I'm doing a deep dive on the frameworks it can easily fit but if someone needs more information I included blog links that corresponds to the topic so they can read more indepth if they more curious about the arbitrage concept.

But now I'm wondering what amount of links starts to hurt my cta link or affiliate links if it's too many links or if it's fine because the links serve a purpose.

What do you think?

I write a newsletter that breaks down arbitrage concepts and strategies for American founder expats living abroad in 15 countries. The math and oncepts can be quite extensive so what I've done to keep the newsletter short and quick to read is use blog articles to break deeper concepts down or itemize resources and links.

So when 'm doing a deep dive on the frameworks it can easily fit but if someone needs more information I included blog links that corresponds to the topic so they can read more indepth if they more curious about the arbitrage concept.

But now I'm wondering what amount of links starts to hurt my cta link or affiliate links if it's too many links or if it's fine because the links serve a purpose.

What do you do in this situation any type of limit or rules you stick to best practices? Thanks.

I write a newsletter that breaks down arbitrage concepts and strategies for American founder expats living abroad in 15 countries. The concepts can be quite extensive so what I've done to keep the newsletter short and quick to read is use blog articles to break deeper concepts down or itemize resources and links.

So if I'm doing a deep dive on the frameworks it can easily fit but if someone needs more information I included blog links that corresponds to the topic so they can read more indepth if they more curious about the arbitrage concept.

But now I'm wondering what amount of links starts to hurt my cta link or affiliate links if it's too many links or if it's fine because the links serve a purpose.

What do you think?

I just deleted 181 subscribers and I want to explain why before anyone thinks I’m crazy.

I Launched the newsletter building in public the start of June. Tried organic then I switched to running paid ads to grow fast. Three issues in we’re sitting at 993 subs which felt great until I actually looked at the numbers.

Open rates were off. Click rates were off. Something wasn’t adding up.

Turned out my ad targeting had a bug and we were pulling in unverified leads between 70th sub and 309th sub.

The targeting was pulling in people who had zero interest in the content. They confirmed, got on the list, never opened a single issue. They just sit there and do nothing except make your count look good and slowly destroy your deliverability with Gmail and Outlook.

I segmented everyone who didn’t open anything some of them were friends and family I personally wanted in. Oh well Didn’t matter. They had to go too.

Force unsubscribed 181 people. Dropped from 993 to 812 in about a hour and half of manual unsubscribing ( no scale plan yet, yetttt Ima get it soon :) )

Fixing the targeting now and honestly the list already feels cleaner. 25% dead weight gone means every real subscriber actually counts. Open rates and clicks should climb. Deliverability improves the longer I run clean.

812 real subscribers slowly grinding back up to 900 waste of budget too. Be careful don’t do what I did.

Back to climbing toward 1,000. Should hit it by end of the week.

Anyone else gone through this? Curious how long it took for your metrics to actually recover after a purge.