u/FearlessAd4822

Meta ads are so weird sometimes.

Yesterday:
Revenue: €2.7k
Profit: €1.5k

Today:
Revenue: €1.2k
Profit: €381

Same campaigns, same creatives, same targeting.

Do you guys ignore bad days and only judge after a few days, or do you actually make changes quickly when performance drops hard?

I'm running digital products and I already have some proven creatives/winners, but I'm still struggling with managing my testing campaigns properly.

Main things I'm confused about:

• When exactly should I increase the CBO budget?
• When do you guys turn off creatives?
• When do you add new creatives into the testing CBO?
• Do you keep winners inside the testing campaign or duplicate them into scaling and turn them off in testing?

What I currently do:
When I launch a new batch of 5 creatives, I create a new ad set inside the testing CBO and set a minimum spend of 20% of the total CBO budget on ad set level so Meta actually spends on it.

Example:
$100 CBO
New ad set gets minimum $20 spend

Is this a good strategy or am I messing up the algorithm?

Would appreciate advice from people consistently scaling with broad CBOs.

Right now I have a product scaling very hard on Meta Ads, and I want to scale it on TikTok Ads as well to increase overall spend and profit.

My current plan:
• Broad targeting
• US, CA, AU & UK
• Purchase conversion campaigns
• Re-editing winning Meta creatives for TikTok style

I’m based in Belgium/EU, so I’m also wondering:
• USD or EUR ad account?
• Any disadvantages targeting mainly English-speaking countries from an EU account?
• Are broad campaigns still the best approach on TikTok right now?

I also want to know how you guys currently structure TikTok campaigns in 2026:
• Separate testing and scaling campaigns?
• How long do you let creatives spend before killing them?
• Do you duplicate winners into scaling campaigns like on Meta?

Right now I have a product scaling very aggressively on Meta Ads, and I want to launch it on TikTok Ads as well so I can increase spend, revenue, and overall profit.

My plan right now is:
• Broad targeting
• US, CA, AU & UK
• Website conversion campaigns optimized for purchases
• Re-using winning Meta creatives, but re-editing them specifically for TikTok style

I’m based in Belgium/EU, so I’m also wondering if there are any disadvantages to running ads mainly towards English-speaking countries from a European ad account. Would you recommend keeping the account in USD or EUR?

I’m also trying to figure out the best structure for TikTok Ads right now. On Meta, I usually separate testing campaigns from scaling campaigns once creatives prove themselves. Are people still doing this on TikTok, or is it better to keep everything inside one structure?

Another thing I’m struggling with is knowing how long to let creatives spend before killing them on TikTok. The platform feels much more volatile than Meta, so I’d love to hear how experienced advertisers judge performance there.

Are broad campaigns still the best approach on TikTok in 2026, or are interests becoming more important again?

Would really appreciate hearing how profitable TikTok advertisers are currently structuring their testing and scaling systems.

Right now I have a product scaling very aggressively on Meta Ads, and I want to launch it on TikTok Ads as well so I can increase spend, revenue, and overall profit.

My plan right now is:
• Broad targeting
• US, CA, AU & UK
• Website conversion campaigns optimized for purchases
• Re-using winning Meta creatives, but re-editing them specifically for TikTok style

I’m based in Belgium/EU, so I’m also wondering if there are any disadvantages to running ads mainly towards English-speaking countries from a European ad account. Would you recommend keeping the account in USD or EUR?

I’m also trying to figure out the best structure for TikTok Ads right now. On Meta, I usually separate testing campaigns from scaling campaigns once creatives prove themselves. Are people still doing this on TikTok, or is it better to keep everything inside one structure?

Another thing I’m struggling with is knowing how long to let creatives spend before killing them on TikTok. The platform feels much more volatile than Meta, so I’d love to hear how experienced advertisers judge performance there.

Are broad campaigns still the best approach on TikTok in 2026, or are interests becoming more important again?

Would really appreciate hearing how profitable TikTok advertisers are currently structuring their testing and scaling systems.

I still struggle with building a clean and scalable creative testing system. Right now I use one broad testing CBO for US, CA, AU and UK, where I test multiple creatives in one ad set. Then I duplicate the winners into separate scaling campaigns.

The part I still struggle with is knowing when to kill creatives, when to add new ones, and whether I should leave winning creatives running inside the testing campaign or not.

Would love to hear how more experienced media buyers structure their testing and scaling workflow.

I sell digital products and always notice a clear dip on weekends. Curious if this is product specific or a general Meta thing.

Which days hit hardest for you and do you adjust budgets around it?

Currently scaling a winning product in broad US/CA/AU/UK CBOs and trying to figure out the best way to test new creatives without hurting performance.

Do you guys usually:

• test slightly different variations/hooks inside the main scaling CBO

AND

• test completely new concepts/styles in a separate test CBO?

For example:
• new hook/opening = inside scaling CBO
• completely new static ad or new angle = separate test CBO

Is this the best approach once the pixel already has enough purchase data?

Do you usually scale your campaigns going into the weekend, or do you leave them alone until Monday?

I’ve personally noticed that a lot of my campaigns tend to perform worse on Saturdays and Sundays, even when they were doing really well during the week. Right now I have a few campaigns performing at around a 2.5 to 3 ROAS, so I’m unsure what the smartest move is.

Would you:
• increase the budgets before the weekend
• keep the campaigns stable
• or reduce budgets temporarily and scale again during the week

For context, I’m running broad CBO campaigns in the US, Canada, Australia, and the UK.

Currently running a profitable broad CBO for a digital product (US/CA/AU) with 1 ad set and a few winning creatives.

Now I’ve made 5 new creatives and I’m wondering what the best scaling approach is.

Would you:
• Add the new creatives directly into the existing winning CBO
• Create a separate testing CBO
• Duplicate the winning CBO and test there
• Replace old fatigued creatives one by one

Main thing I’m worried about:
I don’t want to mess up the performance of the current winning campaign.

I just launched a new CBO yesterday for my digital product. Targeting US, CA, AU.

Here’s what’s confusing me:

• Daily budget: €50
• Time now: ~8AM
• Amount spent already: ~€41.77
• ROAS: 0.41 (1 purchase so far)

So Meta basically burned through almost the entire daily budget within a few hours after midnight.

Context:
• Broad targeting (no interests)
• 1 ad set, multiple creatives
• Campaign objective: conversions (purchase)
• Advantage+ placements ON

What I don’t understand:

1. Is it normal for Meta to spend like 80%+ of the budget this early in the day?
2. Does this mean Meta “thinks” early hours are best, or is it just still in learning phase?
3. Should I be worried when spend is this aggressive but results are weak?
4. Would you: • Let it run full 24–48h • Kill it early • Duplicate and relaunch • Lower budget?

Extra detail:
My other CBO (same structure, different product) is sitting at 2.03 ROAS with smoother spend, so this one feels off.

Also noticed:
• CTR is only ~1.27%
• CPM is normal (~€10)

Feels like Meta just pushed spend fast without proper signal yet.

Anyone experienced this? Is this just learning phase behavior or a bad sign?

Running a new CBO at €50/day (1 ad set, multiple creatives, broad).

Day 1 results:
• 2+ ROAS already
• Getting purchases early
• A lot of add to carts
• One creative starting to take most of the spend

Question:

What’s the best move here?

✅ Increase budget slightly (+20–30%)
✅ Let it run 2–3 days to stabilize
✅ Duplicate into a higher budget CBO
✅ Or just straight up double the budget on day 1?

Don’t want to reset learning or mess things up, but also don’t want to miss scaling early.

What would you do?

I build Notion templates and want to create something genuinely useful for the next months (April–June).

What template would you actually want?

Be specific:

• What are you struggling with right now?
• What would you want the template to solve?
• Any features you’d love to see included?

Even very niche ideas are welcome.
I’m trying to build something people will actually use.

Let’s say I’ve found a winning ad in an ABO campaign that’s doing consistently 2+ ROAS for at least 7 days.

What’s the best way to scale it into a CBO?

• Do you duplicate the winning ad into a new CBO with multiple ad sets, or keep it simple?
• Do you keep the original ABO running, or turn it off once it’s in the CBO?
• Do you duplicate only the winning creative, or also test variations inside the CBO?
• Any budget rules you follow when moving from ABO → CBO?

Would appreciate how you guys handle this in practice.

Thanks!

I’m running Meta ads for a digital product and I have a feeling my existing customers are messing with my ROAS.

I suspect a decent part of my conversions are coming from people who already bought before, instead of actual new customers.

Is there a reliable way to focus only on new customer acquisition?

Things I’ve considered:
• Excluding customer lists (but not sure how effective this is long term)
• Using broad targeting vs interests
• New vs existing customer reporting in Meta

Curious how you guys handle this, especially at smaller budgets (€30–€100/day).