▲ 22 r/webgpu

My Co-Founder works for Mr.Beast, I edit in Hollywood for a living...(WebGPU talk in the post)

Quick intro. I edit in Hollywood for a living. My co-founder works for Mr. Beast. Between us we have spent a lot of years staring at timelines, and we both believe the same thing: video is becoming the main way people talk to the world, and the tools to make it should be free and they should be fast.

So we decided to build a free, open source video editor on WebGPU.

We have watched projects like this die before. We think there are three reasons why that is, and we want to build around them.

  1. The wrong people build them. Most of these start with web developers, and no shade at all, but we have seen too many struggle with the timeline. Game developers tend to grasp this space faster. Frame timing, a render loop, GPU state, scheduling. It is closer to a game engine than a CRUD app.
  2. Audio is the secret killer. Everyone obsesses over video and compositing, then audio quietly takes the whole thing down. In a real timeline editor audio has to be the master clock. Sync video to audio, not the other way around, or it never feels right. Audio is also notoriously hard in the browser and theres more limitations to count.
  3. The UI. Editors share muscle memory built on Adobe, CapCut, Resolve, FCP. Deviate too far from that and you get zero adoption no matter how good the engine is.

We already have a working prototype built on Mediabunny and PixiJS (not vibe coded). It does the job, but it was never meant to be the real thing. What we actually want to build is a proper compositing engine designed from the ground up for video playback in the browser, not a render library we bent into a timeline. WebGPU finally makes that feel realistic. Rive's new GPU layer for 3D, shaders, and custom effects just hit early access and is a good signal that the pieces are there now.

Here's an open question we keep going back and forth on: 2D or 3D. We are genuinely undecided. The instinct is to stay 2D since that is what most editing is. But at MrBeast there is a ton of round-tripping into After Effects, and AE is really 2.5D, 2D objects living in a 3D space. So we are leaning toward maybe building a 3D compositor that is optimized for 2D rendering by default, then lets you switch on real 3D capabilities when a shot needs it. Curious what people here think about that tradeoff, because it shapes basically every decision underneath.

We would probably ship the editor itself as an Electron app. As an editor I want to minimize distractions, and a focused desktop window beats a browser tab buried in everything else. But the engine underneath stays web, stays open. We also just want to focus on Chrome for a lot of reason (I know the pros and the cons).

So that is the plan. Tear the experimental parts out of the prototype, keep the bones, build the real thing free and open source.

If this sounds like your kind of problem, we are putting together a list of people who might want to work on it. Shoot me a DM. Or just roast this idea in the comments.

reddit.com
u/GC_Novella — 5 days ago

Everyone needs to stop complaining on this sub. It's not helping anyone.

Look, I’ve been working in Hollywood since 2009. I’ve lost my health insurance and any real sense of financial stability because of the on-again, off-again nature of this industry. And for most people on here, it’s not even on-again, off-again anymore. It’s just off.

But every post that only focuses on production being down 40–50% and outsourcing ramping up does nothing but state the obvious. You are not spreading awareness. We are all well aware of what’s happening.

And for those of us who do get work from time to time, that doesn’t really make things better. It’s like being on the top deck of the Titanic as it’s sinking while the people in the water are yelling about 'how lucky we are.' Really? We know we are about to take a dip in that cold water soon enough.

Those of us who still occasionally work still have long stretches of time between gigs. It’s gotten to the point where my accountant told me that a full-time job with a lower salary is probably the best financial move, and probably even better for mental health and peace of mind. I did the math. He’s right.

The reason I’m saying all this is because, if we focus, we can actually help each other out. We can come up with career pivot ideas. We can look at different industries that need storytellers. Studios and production companies don’t really care about us. At all.

So why beg for scraps when we can take our talents elsewhere?

It’s just got to stop. That’s all I’m saying. This sub has the potential to be a mutual aid beacon in a lot of ways. But as of now, it’s not.

TLDR: Let's figure out way's we can continue our craft and practice our creativity outside the industry.

reddit.com
u/GC_Novella — 15 days ago

Anyone looking to collab on a side project?

Hey all!

Little be about myself. I am an editor in Hollywood, been working for quite some time and really interested in this Gen AI stuff. Seems like it's overall a bit of a slot machine, and still kinda shit overall, but with the right workflow you can do a lot with it.

Then I saw this

Thought it was really interesting. I can edit really well and put a story together, but still learning the whole AI workflow thing. I'm interested in collabing with someone who wants to explore new workflows for fun. I have a few ideas, but I think I can only do ideas that are 2:30 minutes or less as my time to work on side projects is limited. This would be something chill in terms of time and effort, just looking to learn with someone.

I live in California, that's my timezone. If anyone is interested in just working together and exploring stuff hit me up.

reddit.com
u/GC_Novella — 25 days ago

Anyone want to collab?

Hey all!

Little be about myself. I am an editor in Hollywood, been working for quite some time and really interested in this Gen AI stuff. Seems like it's overall a bit of a slot machine, and still kinda shit overall, but with the right workflow you can do a lot with it.

Then I saw this

Thought it was really interesting. Now, I don't know a thing about Houdini, but I can edit really well and put a story together. I'm interested in collabing with someone who wants to explore new workflows for fun. I have a few ideas, but I think I can only do ideas that are 2:30 minutes or less as my time to work on side projects is limited.

I live in California, that's my timezone. If anyone is interested in just working together and exploring stuff hit me up.

reddit.com
u/GC_Novella — 25 days ago

Anyone want to collab?

Hey all!

Little be about myself. I am an editor in Hollywood, been working for quite some time and really interested in this Gen AI stuff. Seems like it's overall a bit of a slot machine, and still kinda shit overall, but with the right workflow you can do a lot with it.

Then I saw this

Thought it was really interesting. Now, I don't know a thing about blender, but I can edit really well and put a story together. Hoping someone in here knows a little 3d. I'm interested in collabing with someone who wants to explore new workflows for fun. I have a few ideas, but I think I can only do ideas that are 2:30 minutes or less as my time to work on side projects is limited.

I live in California, that's my timezone. If anyone is interested in just working together and exploring stuff hit me up.

reddit.com
u/GC_Novella — 25 days ago

Our Chrome extension has a wall of 5 star reviews and I don't trust any of them. Want to talk to actual users on Loom. Willing to pay $200

Founder of Novella AI here. We make Ella, a Chrome extension that puts an entire AI video workspace into your browser sidebar. Generate clips with the top models (Seedance 2.0, GPT Image 2, HappyHorse, and more), edit them on a real timeline, export, done. The whole point was to kill the "14 tabs and 9 subscriptions to make one video" workflow.

Here is the weird problem. We have a lot of really positive reviews on the Chrome store. Genuinely, way more than we expected this early. And that is exactly why I am posting.

Five star reviews are useless to a founder. They feel good for about an hour and then you realize you have learned nothing. I want to know what is annoying, what is unclear, what people wish worked differently, what almost made them uninstall before they kept going. The stuff people do not bother typing into a review because it is too specific or too small or feels like a complaint.

So I am asking the Chrome extension community directly. If you install Ella and have 10 minutes, hop on Loom, share your screen, narrate while you click around, and send it to info@novella.io. Tell me where it shines AND where it sucks. Both are useful. The honest ones especially.

Best Loom we get wins $200. Deadline June 12th. But honestly the prize is secondary, I just want the conversations.

Chrome store: Link

Site: https://www.novella.io

I will be reading every Loom. Happy to answer questions in the comments too.

u/GC_Novella — 28 days ago
▲ 2 r/roastmystartup+1 crossposts

We offered $200 for feedback and no one even took us up on the offer.

Our chrome extension app

Would love any feedback what so ever. If you are interesting in that feedback contest, it's still open. Only rule is you need to do a loom recording of you testing it out and giving your real time feedback.

I don't even want to say what the app is, just want pure unfiltered feedback.

The videos should be sent to info@novella.io

u/GC_Novella — 28 days ago

My wife is a dance teacher here in Ventura and she's running a musical theater camp for kids this summer. I'm not developer but these website tools have gotten so good I figured I'd build her a little site for registration instead of using one of the generic camp platforms.

First time really building something from scratch for a family project. Would love any feedback on the site if anyone has a minute. Does it feel clear? Is anything confusing? Does it make you want to sign your kid up?

Camp is the first week of August at a studio on McGrath if anyone's curious. She's been teaching here for years and this is her first camp.

Here's the site. https://showtimeventura.com

u/GC_Novella — 1 month ago