
Stuck at 20 installs (half are friends) and making $0.00 a day. Shorts aren't working. How do you actually market your first mobile puzzle game?
I attached my AdMob dashboard just to show how brutal the reality of my first launch is right now lol.
I’m a CS student and I recently released my first mobile game on Android, a block puzzle game called "Jelly Snap". I didn't expect to become a millionaire, but I’ve hit a massive wall and I’m completely out of ideas.
Currently sitting at around 20-25 downloads. Half of them are my friends/family, and they obviously stopped playing after the first few days, which tanked my impressions and eCPM.
Here is what I've tried so far:
- Optimized the Play Store title/description (added keywords like "Block Puzzle").
- Tried making YouTube Shorts. I tried gameplay clips, the "can you beat my high score" angle, and even some engagement bait. Nothing seems to stick or translate into actual downloads.
- I have exactly $0 for a marketing budget, so Google Ads/UAC isn't really an option right now.
For those of you who released a casual/puzzle mobile game, how did you get your first 100-500 real organic users without a budget?
Is the market just too saturated for a standard block puzzle, or am I completely failing at social media marketing? Any brutal honesty or advice is welcome.