most Shopify brands have no idea how much they’re losing to a 1% gap in conversion rate.
a store doing 20,000 visitors/month at 1.2% CR with $75 AOV = $18,000/month.
bump that to 2% CR = $30,000/month. $144,000/year. same traffic. same product. same store.
Almost every other Shopify agency on my feed: “mantle closed, we built a replacement”.
A lot of stores jump straight to spending more on Meta or Google Ads.
Sometimes improving conversion rate by even 0.3–0.5% produces a better ROI.
I built a free calculator that estimates the revenue impact based on your traffic, AOV and current conversion rate.
https://www.optise.io/cvr-calculator
No signup required.
If you have ideas for additional metrics, let me know.
what happened to stitch? is there anyone still using it?
I see a lot of posts on x and LI saying reddit is a place where confidence goes to die.
Is it really that folks are too brutal out here and mellow on other platforms.
Or am I missing something