security cam google ad small business residential/commercial
I am running the ad for a local company who provides cctv/alarm installations and much more but mainly cctv.
started the campaign in march with $15 cad, and about 30 phrase match keywords and max clicks, it was working got clicks and impressions and leads. but landing page form was not being filled often to gather details, did get calls tho.
april was good too, with $20 cad budget and everything same but added one more area as location, and added more phrase match keywords
may did $25 cad, and auto applied max conversion rest all same, but clicks and impressions started going down, switched back to max clicks and added more negative keywords and removed the area which was previously added, because it didnt result in clicks.
now, since may 20ish its bad, barely any clicks and impressions, more negative keywords and better ad copy but not getting any leads(form filled or calls)
april may cpc was $5, still is $5 cad
the city population is barely 300K, not that big yet no leads, and city is split into different counties.
now, from may 20ish or something till may 27, it was max conversion, didnt work. now, may 28th onwards its max clicks, and increased budget to 30 cad.
i have turned off display and search networks, and locations is presence.
also, i noticed that ad wasnt getting impressions from 12-4, more likely 2-3, so reduced the bid adjustment to 25% from 12-3 on weekdays and 15% on weekends, all big corpos were outbidding or the ad wasnt getting impressions displayed among them and sometiems neither and the ad budget used to get spending early afternoon, so later no clicks/impressions.
also theres a promotion of offer for freebies if we close the deal, and that ad copy with freebies is the most shown.
so, what can be done? i have tried everything pretty much, getting frustrated.