
Reddit's Favorite Skincare Routines
I pulled mention data from 7 skincare subreddits (r/SkincareAddiction, r/AsianBeauty, r/tretinoin, r/30PlusSkinCare, r/acne, r/Rosacea, r/scacjdiscussion) to build a "starter kit" for each major skin type: the most recommended cleanser, moisturizer, serum, and SPF per skin type, based on what the community actually talks about positively.
One methodology note upfront: "recommended" here includes both positive and neutral mentions. If someone says "I use this daily" or "it's my HG" without elaborating, that's still a vote. I excluded purely negative mentions. Only products where 50%+ of mentions were positive or neutral made the cut.
Oily skin lands on a surprisingly solid kit. CeraVe Foaming is the runaway cleanser pick at 90% recommended across 70 mentions. It comes up constantly in oily/acne routines and almost never negatively. Neutrogena Hydro Boost Water Gel is the moisturizer, which makes sense: oily skin folks tend to gravitate toward lightweight gel textures, and this one has a big presence in the data. The Ordinary Niacinamide 10% + Zinc is the serum at 86% across 50 mentions, one of the more data-rich slots in the whole analysis. EltaMD UV Clear rounds out the SPF at 81%.
Dry skin is where the numbers get genuinely impressive. CeraVe Hydrating Facial Cleanser hits 96% recommended across 119 mentions, which is a remarkably clean signal for a product with that many data points. CeraVe Moisturizing Cream takes moisturizer at 89% across 189 mentions, the highest raw mention count in the entire dataset. The Ordinary Hyaluronic Acid 2% + B5 comes in for serum, and Beauty of Joseon Relief Sun takes SPF with a perfect 100%, though that's only 7 mentions so take it with some context.
Combination skin is basically a CeraVe showcase. The Foaming Cleanser hits an almost absurd 97% recommended across 34 mentions. 33 out of 34 mentions were positive or neutral. PM Facial Moisturizing Lotion takes moisturizer at 77%, Skin1004 Madagascar Centella Ampoule comes in for serum at 86%, and EltaMD UV Clear closes out SPF at 69%.
Sensitive skin has the most interesting individual product story in the dataset. La Roche-Posay Cicaplast Balm B5+ has 320 recommended mentions out of 369 total. That's the highest volume of any product in this analysis, across any skin type or category, and it's 87% positive. It dominates the sensitive moisturizer slot by a wide margin. Vanicream Gentle Facial Cleanser leads cleanser at 91% across 232 mentions, Skin1004 Centella takes serum at 77%, and EltaMD UV Clear is SPF at 83%.
The cross-skin-type story: EltaMD UV Clear shows up in three out of four SPF slots (oily, combination, sensitive), which is pretty remarkable for a $40+ sunscreen. And CeraVe products appear in six out of sixteen total slots. The brand has a disproportionate grip on Reddit recommendations, which is either a signal of genuine quality or a very successful community presence, probably both.
What's in your actual starter kit? Curious whether these match what people are using.