u/Intelligent-Sugar108

I am running an experiment off my base campaign. The budget split is 50/50.

But, now after 2.5 weeks, the base is barely serving and the experiment is spending just fine.

The base campaign is a max conversjon with tCPA. The Experiment is a max conversions (no tCPA) and targets a conversion action lower down the funnel.

Has anyone run into this before? How can I get my base to actually serve impressions again.

Additonal Context:

- There is plenty of budget to spend. I can even increase the budget but none of my IS lost is due to budget (0%) for the base.

- I even increased my tCPA by 15% for a week on the base campaign to test and see if that gets it to serve. Nothing happened

- no other warnings, policy issues….etc

I do lead generation, and get paid per lead regardless of how far they get with the client.

The client stages are:

1. Lead
2. ReviewableQuality
3. Accepted
4. Converted

Now the client is expecting a certain percentage of the leads to get to “Accepted”.

My CPL on Max Conversjons w/ tCPA only targeting “Lead” is humming but lead quality recently degraded.

I do also upload the other three conversion actions as secondary.

So, I did two things:

1. Stopped uploading the worst leads back into Google offline conversion (~7%)
2. created an experiment (50/50) that specifically targets the “Accepted” conversion action.

It was slow, but it’s starting to get more signal and seems to be working.

Now, I’ve also heard that using Max Conversjon value and using all 3-4 conversion actions is also an option (yes they have different values in the upload).

I’m just not sure which is the right option. I don’t need it to only target “Accepted” since there is a expected percentage that we can’t control.

What do y’all think? Anybody have a similar situation they solved for here?

I am in Lead Gen and going to use content as a way to get incremental traffic.

I am qualified to write about the niche, but, I don’t want the articles to show up when someone googles my name.

Since it is a YMYL niche I’m wondering if the strategy of having “editorial staff” as the author and it linked to a page about our staff, which only lists the credentials, but doesn’t state a specific person /name or include a link to a professional site (e.g LinkedIn)?

Thanks in advance for any advice!

I feel like all I am doing with my five year old daughter is correcting behavior. Just tonight it was 1. Don’t take that from your sister 2. Let your sister play with what she had first. 3. Its time for bed, it’s not time for play. This was all within a two hour window and I know I am missing a few.

This happens all day, and then eventually my daughter gets frustrated leading to yelling, screaming, hands….etc. I get it, if someone was correcting me that much I would do the same.

I’m not sure what to do because it is behavior that needs correcting but there surely needs to be a better way.

So lost. Thanks in advance for any advice.

Has anyone experimented with certain creatives that are more likely to get individuals with higher credit scores to click.

I run Google Ads (Search Ads only) and I know we can’t target higher credit score audience, but anyone have experience using language for the goal? For example: Lower Your Payment, Fast VS You’re Overpaying for…..

I just started a second conversion event where I only upload the higher credit score conversions, so now waiting for that to hit enough conversions within a 30 day periods before switching, but trying to get their faster.

A friend of mine’s company was “accepted” into the Partner Program - the remaining task is to have 10 people from her company finish a set of trainings.

However, her company doesn’t have close to 10 people. She’s scared to email Anthropic thinking they might revoke.

Anybody else been through this or can share any advice?

I am going through advertiser verification and the business operations piece has been a nightmare.

Today I got another decline email, but in the UI it says it’s still under review.

I contacted support and they said to just wait, and didn’t have an answer on why I would have received the email.

My LLC and my website have different names, but all my disclosures and footer state the relationship. Today, when I got the decline email, I went to go and file a DBA just incase I had to restart the verification and this time I would submit a DBA.

But the email/UI mismatch is weird. Any thoughts or also happen to anyone?

I am going through advertiser verification and the business operations piece has been a nightmare.

Today I got another decline email, but in the UI it says it’s still under review.

I contacted support and they said to just wait, and didn’t have an answer on why I would have received the email.

My LLC and my website have different names, but all my disclosures and footer state the relationship. Today, when I got the decline email, I went to go and file a DBA just incase I had to restart the verification and this time I would submit the DBA.

But the email/UI mismatch is weird. Any thoughts or also happen to anyone?