The real bottleneck of ai content isn't drafting, it's the fact checking
We've been trying to scale up our content output over the last few months using claude and chatgpt for first drafts. the speed of getting a structured article is awesome, no doubt about it.
but honestly, the editorial phase is absolutely breaking my team right now. the ai just loves to drop random statistics, percentages, and case study names that look incredibly official but are entirely made up. it confidently quotes industry data that sounds perfect, but when we actually try to find the source to verify it, nothing exists.
It feels like my editors are no longer editing for tone or readability, they basically turned into fulltime investigators who have to manually google every single sentence to make sure we dont accidentally deliver a complete lie to a client.
if you're running a content team and using ai, how are you managing this workflow? do your editors just check everything line by line manually, or do you have a better process to catch these Halucinations? because rn, the time spent on manual verification is eating up all the time we supposdly saved on drafting lol.